Forum kwizibonelelo corporate, Okanye Nika Ubomi kwisiza?

Iforam imithombo corporate,

OKANYE ukunika UBOMI KWI-SITE?  

Iminyaka emininzi, i-Internet kuthiwa sisixhobo esinamandla anobuchule engenasiphelo, yaye akukho namnye oku aphikisane. rhoqo kwincoko yemihla ngemihla nga weva ukuba umntu ndafumana i-imeyile ebalulekileyo kakhulu, ukuthumela ezinye isayithi okanye afumaneka kwi iindaba umdla net. Konke oku kubizwa ngokuba Internet 'isipho oothixo' ukuba iingcali emphakathini. [2, p. 142]

Ngaba sele avavanywa practice, ukuba iziganeko exhalabisa ekubeni kubekho inani elikhulu labantu, ngokubanzi wathi phezu ngabasebenzisi Internet eziqhelekileyo-time. The degree of nentembelo koko sele kuthethiwe aku- phezulu. [4, p. 310] Ngoko ke, ukukhuthazwa uthungelwano yinxalenye yephulo intengiso lonke. Ngaphandle loyiso ngaphambili virtual akukho lula ukufikelela uloyiso lokwenene. PR kwi Internet - ngumphumo likhulu ixabiso ubuncinane.

Njengoko iinjongo yobudlelwane karhulumente kuthungelwano zezi: ukuyilwa wokunyaniseka, nolwazi lophawu, ukuyilwa kumfanekiso ekunene. Ukongeza kubalulekile ukuba womnatha PR unxibelelwano njalo kwi kwiiforam, blogs, kwezentlalo. iinethiwekhi kunye namagumbi ingxoxo ukuze "Ukufudumala abaphulaphuli ekujoliswe kulo." [3]

Ngokutsho kuphando kweenkcukacha - Umphakathi kweziko okuhlalutya phakathi iinkampani ezinkulu ukusebenza kumacandelo ahlukeneyo ezoqoqosho, izixhobo PR ngenxa impumelelo yabo ngolu hlobo lulandelayo:

- Ukuthatha inxaxheba kwimiboniso neeforam;

- kwi-Internet (iindaba, amanqaku, amanqaku);

- PR- amanqaku kumaphephandaba yorhwebo;

- network PR (social networks, izimvo, amaqonga, iiblogu.);

- imisebenzi PR kuzo iinkonzo.

Makhe sihlolisise inombolo isikhundla-4 - network PR, endicinga ukuba nempembelelo gqitha ixesha elide qhinga ekhethiweyo. A eneenkcukacha khangela iqonga kwi -website lweziko, njengomjelo wonxibelelwano.

injongo Forum - inkxaso yabathengi kunye nokusekwa umdla iimveliso okanye iinkonzo. Iqonga usenokuba icandelo lwemibuzo ebuzwa rhoqo - FAQ. La macandelo akuvamanga kunikelwa ingqalelo kakhulu. Kodwa ayikho echanekileyo. Kakade ke, njengoko umthetho, uhlobo olufanayo imibuzo malunga iimeko, iziqinisekiso, izatifikethi kunye neminye imixholo standard. Kakade ke, lonke ulwazi inokubekwa kwisiza, kodwa akusoloko ukufumana ngokukhawuleza ngokwaneleyo okanye musa ukufumana kwaphela.

Eyona njongo ibalulekileyo iforam kwi-website ye nkampani - kukunika inkxaso umdla iindwendwe iimveliso okanye iinkonzo kwakunye nemfundo yokunyaniseka kwinkampani. Yenza imfuno umthengi kunzima kakhulu ngakumbi. Kodwa lo msebenzi ophambili. Ukusombulula le ngxaki kufuneka kuqala ngokwamaqela kakuhle izintlu iiforam zakho, kukho iindawo ezigqitha ngoko nangoko uyilungise ngaphandle phambi ilungelo kwindawo ethile. Ukuba icandelo ngalinye liya kuba iqela elithile ulwazi, iindwendwe site uya kukwazi ngokukhawuleza ukufumana iforam ekunene ukuphendula kuyo, okanye buza umbuzo entsha. A umbuzo - oku umdla kule nkonzo, imfuno kunye nokunyaniseka yabathengi. Ngapha koko, xa ebuzwa malunga nkonzo, ngoko ke umdla iindwendwe zakho, abo basenokuba ngabaxhamli beenkonzo elizayo.

Kubalulekile ukunika iimpendulo abafanelekayo ngakumbi - oku kwandisa imfuno. Kulo mzekelo, indima enkulu edlalwa yimiba nasengqondweni. Ngoko ke, ukuba nithe ngoku nalungela ukuze afumane iingcebiso free abo na umxhasi wakho, indlela oqhuba ngayo ubudlelwane efanayo kunye nabathengi bayo, ngubani ukuhlawula? Kwaye ngoko, kokukhona kweli qonga, i (ngokutsho umthengi) inkampani ngempumelelo ngakumbi kwaye ezaziwayo. Oku kuthetha - iinkonzo zayo zifunwa. Babefuna kule meko luqokelelane isekelwe phezu umgangatho weenkonzo okanye impahla. Ukuba qonga uqaqambisa ngokucacileyo imibuzo zakho emarikeni kunye foram iza ezininzi iindwendwe ukuba ukubuza imibuzo, ngoko ke kufuneka okuninzi abathengi kwaye abanolwazi intsimi yabo.

Kodwa ngaba kufuneka ube website na forum? Ukuze uqonde oku, kufuneka uphendule le mibuzo ilandelayo: 1) Ngubani na yokuhlanganisa? 2) injongo yale okanye kutheni na oko?

Abalandeli nasiphi na isiza - hayi isihlwele akabhekisi mntwini, kuba ngokucacileyo yakhiwe inani leendlela ngaphaya. Kwababukeli ukwahlulwa zibe ngamaqela ichazwe ngokucacileyo (eziya kwahluka ngenxa yokuziphatha kwabo kwi-website) yenza kube lula ngakumbi qualitative analysis oluninzi. Kodwa isitshixo abaphulaphuli ekujoliswe akuyi kusoloko impendulo yombuzo wokuqala (Ngubani na uhlanganise?). Umzekelo, ukuba ngaba umboneleli wenkonzo 1 - ngonyaka (iholide umzekelo umququzeleli) 2 amaxesha, ngoko abathengi bakho bakulungele ukuthetha nantoni na, kodwa hayi iinkcukacha ubuchule bokulungelelanisa okanye amagcisa undwendwe sigade. Kodwa abo zinika iinkonzo ezinxulumene (ezifana ngeentyatyambo okanye aerodizaynery) Kuluvuyo olukhulu exchange zobungcali ingcaciso eluncedo. Kwaye mhlawumbi uluntu yakho iya kukhula nokuba kwiprojekthi eyahlukileyo! Bambalwa competitor advertising umdla, kodwa iiprojekthi lwentsebenziswano kwi Portal ushishino - ngomnye umbuzo.

Kumba sentlalo iinjongo offline placement kufuneka ukuba ezithile kakhulu. Njengoko umzekelo kutheni kusenokuba yimfuneko kunokubangela ezi njongo zilandelayo: ukutsala abathengi ezintsha ngokusebenzisa iinjini zokuphendla. Ngoko amaqonga ezifundisayo ziluncedo hayi kuphela ngulowo wabuza lo mbuzo, kodwa umntu oye na ukuyifunda, oko kukuthi umxhasi, lowo weza site ukuba umbuzo ethile kwi "ukukhangela injini".

Kwenzeka ukuba, nangona inani elikhulu iingxoxo eziphilayo kwizihloko ezahlukeneyo (kuquka wena yenkqubo enomdla kwaye efanelekileyo kubathengi ezinokwenzeka), iindleko ekugcineni ucwangco kunye neengcebiso ofanelekileyo ngaphezulu kakhulu umlinganiselo luncedo, ie imbuyekezo. Kulo mzekelo, le foram kuyimfuneko ufekethe ukuvala, kubhetele lee ukunqongophala iqonga lonxibelelwano ngaphandle forum ishiywe. Ingakumbi ukuba uthathe ingqalelo ke into yokuba ngenxa spam kwi kwiforam yonke isayithi zorhwebo nga kohlwaywa le iinjini zokuphendla.

Ngoko ke, xa usenza isigqibo sokuba alungiselele iqonga kwi website yequmrhu kufuneka kumitha ngokuphendula le mibuzo ilandelayo xa nokwenzeka yayo: 1) Ngubani na yokuhlanganisa? 2) injongo yale okanye kutheni na oko? Ukumisela ukulungela lombutho igcine resource, ukuhlola zonke iingozi. Ucacise iinjongo forum kunye ukuzithelekisa nabo amathuba yokwenene wesiza. Ngapha koko, oku kungabi ezinjalo ukuba iinzame kuzanywa lo ijelo lonxibelelwano liya kuba likhulu kakhulu ifuthe ifunyenwe. Isigqibo kwimeko enjalo, ukuze abe lenguqu ukuya kwenye isayithi (social networks, iiblogu, amaqonga zezinye iinkampani), nto leyo esele ziqokelelwe abaphulaphuli ekujoliswe kulo, yaye ukuvula icandelo apho yaye oko kunokuba nempumelelo kakhulu ngakumbi. Kufuneka kwakhona ingqalelo into yokuba izenzo PR nokuba kakuhle iindleko anganika japan malunga ngokupheleleyo, ngenxa yokuba kumamkeli ingxelo ye umyalezo akusoloko akonwabi. Ngoko ke, kuthathelwa ingqalelo zonke iindlela, ngaphandle kokuba kukho izinto ezibonakalayo njongo, ukuze uvule le foram, kubalulekile ukuzama le ijelo lonxibelelwano. Ke ukuba ngequbuliso kwenzeka ukuba ukusetyenziswa kwayo kuya kuba kuphumelele. Forum angasoloko ibe kufutshane, kwangaxeshanye sihlaziye nesizathu sokwenzeka koko kwenzekayo. A idatha eyafunyanwa ezisetyenziswa kumsebenzi ngakumbi.

1. Indlela ukudala iiforam ezithandwayo kunye nenzuzo [resource electronic]. - mode Access: http://www.coolforum.ru/

2. Marconi, D. PR: A oluBanzi Guide / Dzho Markoni; ngalinye. evela IsiNgesi. DR Gerenava. Yu P. Leonovoy.; phantsi lilonke. Ed. BL Eremina. EMoscow, 2007.

3. bake, PR kwi Internet. Ukufuna yokumaketha injini. Zonke ukukhuthazwa sites e iinjini zokuphendla, 2011 [resource electronic]. - mode Access: http://www.marketingsearch.ru/article-piar_v_internete.html

4. Jaffe D. Advertising: Ubomi emva kokufa / Dzhozef Yaffe; Trans. evela IsiNgesi. Yu Kapturevskogo. EMoscow, 2007

5. Relations Public [resource Electronic]. - mode Access: http://stanlykajurov.narod.ru/internetpr.htm

Halavan Ya