Fashion, Iimpahla
Esprit iimpahla - abo ungathanda ukujonga stylish
Mhlawumbi zonke namhlanje mod eziqhelekileyo iimpahla Esprit. Kwaye Ayimangalisi loo bit ubuncinane. Le brand uzuze udumo enkulu ngenxa nesimbo wayo, ukuba nentsusa kwento kunye nentuthuzelo. Cinga iinkcukacha ezi zinto ezimangalisayo.
Esprit impahla - isuntswana lembali
Makhe siqale ukusuka ekuqaleni. Esprit Clothing, nto leyo namhlanje iqula eyaziwa-, okokuqala ngo-1968. Umfazi USuzi UDoug Tompkins wagqiba ukuzama ukuqala umsebenzi omtsha. Avula van encinane San Francisco, apho zombini bathengisa impahla Esprit. Umfazi wawufaka wayo, ukubukela intsingiselo fashion nokwandisa inqanaba zezakhono. iklayenti nganye ihlala yanelisekile umsebenzi Tompkins. Abaneshologu lula ukufumana indlela loko abathengi abaninzi finicky. UDoug uSuzi waphupha ukuba ngenye imini uza kuba nako ukuvula ofisi yayo kunye uthungelwano iivenkile ezininzi kwizixeko US ezinkulu.
Nangona kunjalo, le nkampani iye kuphuhliswa ngakumbi ngokukhawuleza kunokuba bekulindelwe Tompkins. Sele 1970, kunye kwikomkhulu mbini yavulwa Hong Kong kunye Dusseldorf. Ngoko ke ishishini losapho yaye baqalisa sexesha elitsha. Ezi ofisi wavula indlela ngokuqinileyo kwimarike e-East Asia neziphaluka zaseYurophu, ezithe zabakho ngokukhawuleza.
Esprit iimpahla ngokukhawuleza kakhulu ezi- Hong Kong kunye Germany. Yaba umlamleli kwinkqubo uboyisa imarike fashion ehlabathini. Sele 1983, iifestile ivenkile inkampani elinamawonga ezitratweni zonke iidolophu ezinkulu iThailand, New Zealand, Chile, Austria Canada. Namhlanje, le nkampani ofisi zalo kumazwe amane anesihlanu.
iingubo casual hayi kuphela
Ngenxa yoko, le nkampani waduma kakhulu. Ekuqaleni yavelisa kuphela ezinophawu iimpahla zamadoda kunye ezahlukeneyo iimodeli kwabasetyhini. Noko ke, emva kwexesha elithile apho kunye nezinye iimveliso kwi kuluhlu. Abanikazi besi ishishini losapho ngokukhawuleza kakhulu waqonda ukuba impahla ngaphandle izincedisi ezikhoyo akakwazi. Bona ngohlobo zonke iintlobo umbhinqo, amaqhina, umboniso, seCufflinks kunye iibrhowutshi kuya kuvumela umntu ukudala umdla, imifanekiso yokuqala. Ngenxa yoko, ihlabathi kwixesha elizayo zaye thaca iiwotshi uphawu. Ngokufanayo, njengoko impahla ezahlukileyo, umgangatho ophezulu kakhulu, ixabiso elifanelekileyo kunye noyilo ezahlukeneyo. Le nkampani ukuba imarike koko kwakufuneka. Loo isitshixo kwimpumelelo yale brand. Iimveliso Secondary (iziqholo, ifenitshala, izinto zasekhitshini njalo njalo. D.) Igama odumileyo Esprit asikho ethandwayo ngaphantsi iimpahla ezintle kuzo zonke izihlandlo. Okt inkampani iimveliso zaphunyezwa kakhulu nje.
shops Esprit
Ngokubanzi, iimveliso zenkampani - hayi ingako. inkampani Esprit yakha nje igcina yayo ehlabathini lonke. Ukuthandwa shopping online sisono ndingasathethi. Abantu abaninzi bakhetha ukuthenga kwi-intanethi. Ngenxa yoko, kubathengi ngokukhawuleza khetha oko kufuneka ngaphandle imiyalelo kwaye ufumane impahla ngaphandle idalwa kunye nomzamo.
Kuba kokubini abasetyhini kunye namadoda
Kwakhona, emva kwixesha ingenzeka le nkampani. Tompkins ekuqaleni ikhululwe kuphela iimpahla eliqina amabhinqa. Ezi zinto ngakhanyi kakhulu, kodwa enokwenzeka kwaye bekhululekile. Ngenxa umgangatho ophezulu lweemveliso, inkampani yakwazi ngokukhawuleza ukuya kweenyawo zakhe, kodwa ixesha elide wayehleli encinane. Amaqabane kwafuneka banyamezele urhwebo ohambahambayo, ukuze irente abanamali. USuzi wayenza kuyilo. imiba yemali Doug.
Mhlawumbi inkampani wahlala imveliso encinane. Noko ke, esi sibini idibene Michael ingom. Wathatha ibhodi ezandleni zakhe. Ngoko ke waqalisa ukunyuka elibukhali. Ngowe-1971 kwafika igama Esprit de Corp. Ngelo xesha kuluhlu wabonakala sele ezinophawu iimpahla zabantu. Ngamafutshane, le nkampani iye wongezelela iindlela ezintsha ngakumbi nangakumbi.
Identity corporate
Ngowe-1976 kuye kwenziwa ukuba umyili Dzhonom Kasado umsebenzi ingakumbi ezinkulu sele inkampani. Ngoko kwakukho ukubonakala kwentsebenziswano. Casado kwakhona sidale logo ngoku enye edumileyo ehlabathini fashion. Le nkampani ikhula.
Ngo-1986 wavula sele kunye nevenkile yokuqala brand amazwe eJamani. Emva koko, baqhubeka ivulwe kwamanye amazwe eNtshona Yurophu. Ngowe-1992, le nkampani wayesele esaziwa phantse kulo lonke ihlabathi. Ngamafutshane, le brand - enye edumileyo eUnited States. Iijini Esprit, iilokhwe, outerwear - konke oku kuthathwa ukuba sesidlangalaleni, kodwa ke umgangatho stylish iimveliso.
namhlanje
Makhe siyibeka. Namhlanje, Esprit uhlobo turnover izigidi zeerandi. Ehlabathini lonke kukho iivenkile brand-igama malunga namawaka. Yaye inani liyenyuka ngonyaka ngamnye. Abaninzi kubo kusebenza kwinkqubo hlobo. Ukuthandwa omkhulu uphawu onelungelo eJamani. Kwikomkhulu Inkampani ngoku ise Ratingen. Ukongeza, Hong Kong kwaye okwesibini ikomkhulu. Kukho abandakanyeke kuphela kwimibandela yezemali.
Zonke iinkampani impahla kakhulu zithathwa abathandi fashion. Nokuba i Esprit ibhatyi, isuti, jeans okanye naziphi izincedisi, uqinisekile ukuba ukuvota, emhle imbonakalo Obusemagqabini ubunjani, nokuchulumacha zokuguga. Ekubeni wenza ukuthenga enjalo, anisayi kwimeko akakwazi ukuya engalunganga. Qiniseka ukuba ayokuma kwaneliswa nale kuthenga. Le ukhetho uya kukunika mnandi ngokwenene. Hi ndlela leyi, ngumbono olungileyo into enjalo ukuze isipho. Ngokufutshane, ukuthenga impahla Esprit kwaye bonwabele ubunzima zalo eziluncedo! Yena ubukeka enkulu.
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