Yintoni ivodka ekhethekileyo "Morosha"?

Ayikho into inkampani okuchwayitha, ngakumbi abantu abadala, njengokuba utywala elungileyo. Nangona ngeengozi beziselo zotywala aqulethe uyakwazi ukuthetha eninzi kwiitafile zethu ngeke. Ngoko ke, kubalulekile ukwazi ukuba yeyiphi imveliso utywala ngaphandle nokongeza iikhemikhali 'nemvelo "yaye leyo edume ngokuba" palonoy yevodka. "
Hayi kudala wabonakala Xhosa: "Morosha" kwimarike Ukrainian. Igama engaqhelekanga kunye iphulo lokwazisa elungileyo lwanceda ivodka inzuzo ngokuthandwa phakathi iingcali ezininzi iziselo ezinxilisayo kunye nakwamanye amazwe. Yintoni umahluko phakathi yevodka "Morosha", ngokwenene iyodwa kumafa bayo, bungakanani na ukubuyekeza le isiselo esinxilisayo - uya kuqonda umyalelo.

indaba brand

Ngo-Agasti 2011, kwisixeko saseLviv (Ukraine) utywala ngamazwe ephethe Global Imimoya baqalisa imveliso yevodka eyodwa ebizwa ngokuba "Morosha". Ukohluka na isiselo kukuba, ngokungafaniyo namanye, kule ivodka kusetyenziswa amanzi izimbiwa avela kule mithombo Carpathians. Oku, ngokutsho kumenzi, yenza ivodka "Morosha" lithambile yaye kuyazenzekela.

iphulo lokwazisa enkulu kuthwalelwa phandle ikakhulu kwi TV, umzele iziqhamo: ngeenyanga 2 iibhotile zesiselo million 1 kwathengiswa.

Abathengi babethanda ivodka ukuthamba "Morosha", nto leyo oqaphelekayo xa kuthelekiswa nezinye iziselo kakhulu kulo ixabiso kuhlobo olufanayo.

Ekuhambeni kwexesha, kuvelisa "Moroshu" aqala ngo-Russia - Vologda. Siye ayikatshintshi akukho ncazelo okanye uyilo "Moroshi", kodwa abo baye bazama ivodka kwaye apho, yaye kwakungekho mahluko ukunambitheka.

Ukubunjwa yevodka

I 'iqhinga' ongundoqo othululwayo - kukusetyenziswa kwamanzi izimbiwa kwi ekwakhiweni. Caphula nabo umthombo entabeni "Mizunskoe" kwisiqwenga kummandla Lisinets Ivano-Frankivsk. Ngenxa yokuba amanzi hits kwintaba ephakame 1122 iimitha ngaphezu komphakamo wolwandle, ukuba unalo ngezimbiwa kuqamba olwahlukileyo. Amanzi efanayo isetyenziswa kwigumbi lokutyela kule ngingqi, kwaye uyakwazi kuyisela ngaphandle pre-lokuhluza.

Amanzi avunyelwe ukuba eme ngeenyawo kangangexesha elithile, emva koko kube ukulungele ukwenza ivodka kulo. Ingakumbi kule manzi ezimbiwa misho utywala "Lux", nto leyo idala incasa eyodwa unikwa utywala kwaye kuchaphazela ukuthamba yayo.

Ukuze alondoloze ngokupheleleyo umfanekiso 'eco "kwi" Moroshu "wongezelela oomoya enuka womfuno ntaba kunye nemirhumo infusions oatmeal. Ngenxa yoko, isityalo "Hetman" ukudala ivodka ekhethekileyo ngaphandle incasa utywala libizwe.

zokumaketha

Ekuqaleni, evgeniy Chernyak nomnini wenkampani ebambe wenze ngokutshiswa "Morosha" ngeendleko imveliso lokusingqongileyo. Ngaphandle kwento yokuba ixabiso le ivodka na ngaphezu komndilili, kubulelwe bayancokola kunye ukuthamba yale othululwayo ngathi abathengi.

"Morosha" - eli lizwi, liphuma lwesigodi of the Carpathians abemi, nto leyo emele buyinto esesibhakabhakeni apho phezu umphunga ehlathini liphuma emithini, efana inkungu. ILizwi weza lophawu ngesandi, ikakhulu abasebenzisi musa nokuba ucinge ngemvelaphi yegama.

Ngoko nangoko ke ngokusesikweni iphulo lokwazisa elikhulu on TV. Beautiful infomercial eveza kwiiNtaba zeCarpath kunye nendawo ecacileyo kunye isimaphambili "eco" sele nomdla abaninzi. Kwakhona ke bayancokola yale ivodka abavelisi 'owahamba "kwaye ebhotileni ngohlobo zamathontsana ezinegama ngokohlobo lwegqabi. Yaba iqhekeza elihle eligxininisa "Moroshu" ezishelfini phakathi kwezinye vodkas. Kwakhona iyahluka ibhotile isivalo, ezenziwe ngezinto zendalo ekrwada.

Ekuhambeni kwexesha, iphulo le nto avuza kwi-intanethi, kunye nomgangatho website esemthethweni Xhosa sele yenziwe "Morosha". Phezu umsebenzi wakhe wayesebenza ixesha elide ngaphezu kokuba abantu kweshumi. Ingakumbi kuba ndawo sele yenziwe iifoto ezizodwa, siqokelele ulwazi oluninzi malunga ndawo yaye liphuhlise uguqulelo zizixhobo eziphathwayo.

impumelelo brand

intengiso ephucukileyo kunye nogxininiso ekuveliseni bayancokola wenza wakhe: ukuza kuthi ga ngoku, "Morosha" kwi Ukraine kwi top 5 ivodka uthandwayo kweli lizwe kwaye uqinisekise zithanda eRashiya. Ngo-2013, xa kwilizwe yevodka eboniswe uphuhliso ubukhalipha iye yenziwa kwi 81%. Eli nani - enye enkulu ehlabathini ukuze andise Velocity brand.

Ukususela ngo-2013, eRashiya kwi 'Russian North "kwi Vologda kuvelisa ivodka" Morosha "emakethe Russian. Apha liveze ubuchwepheshe efanayo, kodwa amanzi izimbiwa evela kumthombo Karelia. Nangona le yenye lophawu, abathengi abaninzi baziva umahluko obonakalayo vodkas ezivela kumazwe ahlukeneyo. ERashiya, akunjalo ivodka "Morosha" ncomo umthengi ezikumgangatho ophezulu - proof.

Forms "Moroshi"

Kuxhomekeka ukuphakama apho amanzi licatshulwa kumthombo Carpathians, abenzi udale iinguqulelo ezintlanu ezahlukeneyo le utshwala.

• "Spring" ( "Dzherelna"), apho amanzi itsalwa kwintaba ephakame m 470 ngentla komgangatho wolwandle.
• "Carpathians" - 630 m.
• "Imbonakalo eKhuselweyo" - 850 m.
• "Kwi amanzi echibini Synevir" - 989 m.
• "Premium" - 1050 m.

Kwakhona, ukususela ekupheleni kuka-Oktobha 2015 ukuba yakhupha ekhethekileyo "Vodograyna" yevodka. Amanzi kuba kuveliswe nomphakamo-430 m. Ifakwe kuyo izicatshulwa milfoil, lemon Chuba kunye elderberries abamnyama.

Umbandela eRashiya, nto leyo luphawulwa yevodka "Morosha", - inqanaba ukuthamba. Ngoko ke, kungenxa 1, 2, no-level 3, kwaye umthengi ngamnye kuzikhethela lowo echanekileyo. Ngaloo ivodka "Morosha 3" - yeyona yomeleleyo, no-1 - kakhulu ezithambileyo. Iibhotile yenziwe umqulu 0.5, 0.7 kunye ilitha 1.0.

Ukuphonononga "Moroshe"

E Ukraine, le ivodka na incasa eyahlukileyo ngokwenene. Ngenxa iintlobo enkulu ukukhetha oyithandayo ukhetho kumboleki lula kakhulu.

Ngokubanzi, indawo eyazalelwa yevodka "Morosha" - omnye ethandwa, nangona ukunyuka kwamaxabiso kweli lizwe. Oku kungenxa umgangatho ethululwayo, nto leyo yahluke ukusuka iimveliso abanye abenzi ukuthamba kunye nemvakalo.

In Russia imeko yahlukile. abathengi abaninzi bathi yevodka evela kwi kwisityalo 'Russian North "- hayi kakhulu, nangona isetyenziswa kakhulu umgangatho utywala" Alpha ". Ngaphezu koko, abanye abathengi bakhalaza nje mouthfeel ezingentle tywala, kodwa ke into yokuba ayaqina kwiqondo lobushushu ngezantsi 0. Ngoko ke, eRashiya akunjalo ivodka ethandwayo "ncomo Morosha 'kwizibonelelo intanethi - proof.