Yintoni ingqondo? Nendlela nayo?

Eli gama siva ngakumbi kwaye kaninzi. Ngokufuthi, isishwankathelo inokufumaneka amagama: "Indalo kunye original." Kodwa ukuya ekupheleni, kodwa siyazi ukuba kuchaphazela njani ingcamango yethu ibe ngumqeshi. Noko ke, eneneni, oko kukuthi ubuchule? Nokuba njani ngayo? Ngokutsho isichazi-magama, ubuchule - yi "zokudalwa into entsha yokuqala." Ngokwandisa yaye zisebenzisane ngokwenkcazelo yembali ubuchule na, oko Kungaphikiswa ukuba "inkqubo ngengqondo, intsebenziswano, nto leyo ibandakanya zokudalwa iingcamango ezintsha, ingqiqo, okanye imibutho ezintsha, ulwalamano kunye izimvo neengcamango ezikhoyo." yokucinga Creative kukhokelela izisombululo ngokwenene ezintsha nezisebenza. Abantu abaninzi bakholelwa ukuba ibinzana elithi "umsebenzi" ichaza ntoni na ubuchule yonke into. Ngoko ke, eneneni, nje ukukwazi ukwenza into entsha.

Yintoni umahluko phakathi umntu kuthathwa ukuba ibe yokudalwa, bonke abanye? Xa umsebenzi wakhe 'Ubuchule, ubuchule kunye nokuhlukunyezwa rhoqo? " kwengqondo ejongene nale ngxaki, ingongoma yokuba kumazwe amaninzi elithi "ubuchule" ( "Creatifs", "ubuchule", "Creativo"). Ivela uluvo oluthile kolwimi ngokuyilayo nokuzivakalisa kunye nobuchule.

Nangona kunjalo, akunakwenzeka ukuba ukubabhida nezimaphambili ezingundoqo. Kukho umahluko omkhulu phakathi bobuchule kunye nobuchule. Yintoni ingqondo? Lo ngumsebenzi ukuba ziimpawu kunye nomntu creative, nento imizamo yakhe (iipowusta ezintsha umboniso, umzekelo, ubuchule bokuyila). Nangona ubuchule - kunoko, inkqubo, kukho uhlobo simo, isithembiso, ngoxa umsebenzi eziphathekayo lidla ezinxulumene kunye nezigqibo ezithile.

Amaxesha amaninzi kuyenzeka ukuba abonisa ngeempawu kwi uqhube kuphela kuba kufuneka. Akumangalisi ke, kuya kubaluleka ukuba umsebenzi wethu, nabaqeshi bethu. Nokuba sicinga ukuba thina - bantu creative, esilishumayelayo isishwankathelo zokudala, enyanisweni, kungaba kude kuyo. Kukho umgaqo ekungathethwayo: okukhona uzama, kubi ukhangela. Ngoko ke, kufuneka ukuba silumke kangakanani yaye yintoni ifomu phambi ubuchule bethu nangezakhono kumqeshi. Yintoni na ubuchule bokuyila ekuqondeni obunokubakho umqeshi? Le ukukwazi ukucinga ngaphandle kwebhokisi wayifumana indlela yokuphuma kwiimeko ezinzima, improvisation ekufuneni nezisombululo ezitsha zeengxaki ezindala. Umqeshi uya kufuna ukuba izindululo umdla isisombululo iingxaki kunye nokukwazi ukumelana ngokukhawuleza ni swiyimo swo tika. Ngoko ke, ukubala qalisa, musa ungayibaxi. Yinto enye into xa ninikela wena njengomntu ezamahala umsebenzi (nomyili, copywriter, intatheli). Kule meko kufanelekile bonke: intonga bokuyila kwintlanganiso ishishini, umsebenzi non-esezantsi, isiza kumnandi ukuba wadalwa nakuba zonke ezikhoyo itemplates. Kodwa ke enye into, ukuba wanelisekile umphathi phakathi okanye nje umqeshwa eziqhelekileyo kwiziko loluntu. Ke phindela yakho iya zinokujongwa abasebenzi kwisebe abasebenzi, nto leyo ibe kude kakhulu ukusuka moya yokucinga kunye naluphi "wasemzini" yayimane ngaphandle kokunika nasiphi na isizathu.

Kunjalo, njalo kufanelekile ukuba sikhankanye ukuba unako ukwenza imisebenzi amatsha (makube inkqubo okanye iprojekthi), ukuphucula inkqubo kunye neenkqubo. Ngokubanzi, amava lwakho lonke, nto leyo ithetha 'Ukuphucula "Kwiimpawu zonke ziya waqonda kakuhle. Umqeshi uya kufuna ukuba ukwandisa ukusebenza ngamanye amanyathelo, ukudalwa iitekisi ezintsha, iiprojekthi, iimbono, kwaye sisebenze ngaphandle iinkcukacha. Ngoko ke, akukho mntu kufuneka uchaze ukuba nobuchule - uyazi ukuba oko kuya kumnceda ukuba ukufikelela ukuchuma lweshishini.

Kukho inani ngeendlela ingqondo yemveli. Umzekelo, igalelo ejikelezayo. Khetha i element eliyintloko sichaza ingxaki uze ufumane imizekelo random ngokupheleleyo, namagama ambalwa ukusuka kwisichazi-magama. Okulandelayo, siza kuqwalasela le ubudlelwane phakathi kwabo. Lo msebenzi unceda ngokwenene ukwenza yokucinga ngaphandle ibhokisi. Ukusebenzisa iintloko reverse evumela imisebenzi ethile endaweni bephikisana umva - xa singayamkeli uguqulelo elandelayo, senjenjalo thina sichaze ukuba yintoni eyona nto ibalulekileyo kuthi.

Enye indlela - kuba ubhalo kancinane kancinane. Umzekelo, ixesha elithile (imizuzu engama-30, iyure-1), esiyibhalayo kwiphetshana iingcamango zethu kuphela enxulumene msebenzi, ngaphandle ukucinga ngendlela efanelekileyo kusini na. Musa uhlaziye. Le ndlela yokufumana izisombululo ezisetyenziswa kwingcingane sempumelelo.