Umphathi Sales Equipment Sales. yokuthengisa olusebenzayo ndlela

Ukuthengiswa kweempahla kunye neenkonzo - isiseko naliphi na ishishini. Ukususela mzuzu xa uluntu kwabatyhutyha zokuhlala emali baqalisa ukwenza imiqondiso yokuqala yolawulo kwintengiso. ngendlela Trade kuchaphazela ngqo kwintlalo-ntle yezimali iinkampani mihla. exchange ngokusesikweni impahla okanye iinkonzo kuba ntlawulo ngokwaneleyo - kwiimeko kukhuphiswano ekhula omnye kuphela othengisa kakhulu inani amakhulu abathengi. Kuxhomekeke umsebenzi umphathi luxhomekeke kwezi zalathisi, yaye oku kubangelwe ukubaluleka yeengcali zeentengiso.

umphathi Uxanduva

Kubonakala ngathi le nto kufuneka ukuba umphathi - kukubonelela imveliso, uze ishishini lesigulane eso. Okanye uthenga okanye akavumi. Kodwa indlela akanankathalo enjalo ezinokubakho abathengi kunye neengozi ningazidibanisi ahlale ngaphandle umsebenzi - abaphulaphuli nto iyevakala kusingatha inkampani ubandezele, apho kwiintengiso umntu intengiso ubuchule kakuhle nzulu kunye nokusebenzisana. Ngoko ke, uluhlu uxanduva umphathi yentengiso iquka uluhlu yonke imisebenzi, kuquka:

• intengiso ngqo, ingxelo ulawulo, kunye Consulting.
• Ukwanda imithamo yokuthengisa.
• Ukwakha nokugcina ubudlelane kunye engundoqo kwisiseko sabathengi.
• search rhoqo "verbovanie" abathengi abatsha.

Njengesixhobo umphathi thethwano ekubalulekileyo ukuzikhankanya, ukusebenza kunye iinkcukacha, ukufumana iminxeba, njalo-njalo .. Ukongeza, kuluhlu imisebenzi kungaquka ekuthiwa-control kwemfuyo kunye neendawo yokuthengisa nkonzo.

Umphathi imiqobo

Ukuze siqonde zonke bokuqonda ukusebenza kunye nabaxumi nokuba, enyanisweni, ibalwe ngumphathi intengiso zobunjineli ukuthengisa, kufuneka amisele kakuhle umsebenzi iiprofayili ingcali. Ngokungafaniyo iinzame zolawulo implementer eqhelekileyo swi "unyango" ibala lo lwabathengi. Into yokuba priori, asizizo zonke inkampani okanye abasebenzisi yabucala abakulungeleyo ukuchitha ixesha yabo izibhengezo. A umsebenzi ekuhambeni kwexesha kuba ukuthengisa iimveliso okanye iinkonzo. Ngoko ke, kukho iingxaki ukwabiwa kwempahla, kwaye kufuneka boyise loo umthengisi. Thethana kunye nabathengi, nangona zixhathise ibonakale ukusebenzisa iinkonzo zenkampani, mhlawumbi mzuzu ephambili kumsebenzi yomphathi. Kwaye ukunceda kule meko iza isethi yonke iindlela ezijolise ekwandiseni ukuthengisa.

Technique kwentengiso esebenzayo

Kukho ezininzi iingcebiso kunye amacebiso kwiingcali kwiinkalo ezahlukahlukeneyo, nto leyo ebangela ukuba abaphathi zokuthengisa. Oku ikakhulu ubuchule ngokwasengqondweni ejoliswe ekufezekiseni le njongo - ukulukuhla umxhasi ukuba kuyimfuneko ngokwenene ukuba imveliso okanye inkonzo ecetywayo. Lokuthengisa amacebo kakhulu ngempumelelo kuvumela inkqubo yentengiso macala onke - kule meko enye yezinto ezibalulekileyo ngumboniso ukusuka kwindawo othengayo awujonga ngayo. Ukuba eneneni alisweleyo? Ngokomzekelo, umphathi intengiso izixhobo digital emva kokufowuna kokuqala akayi kunika isixhobo apho client ayizange ekuqaleni elihlenga.

Imithetho entsonkothileyo yeAIDA

inkqubo yeAIDA ungoyena ngokuchanekileyo kwaye ecacisa lidlulisela siseko apho basekele enye indlela ukwandisa yokuthengisa. Oku kungenziwa ziqala ngolu hlobo lulandelayo:

• Ingqalelo - catch ingqalelo. Kakuhle ukwakhiwa kwesivakalisi sokuqala ziya kutsala abathengi, hayi kuqala kwi ingxoxo zesindululo.
• Inzala - evusa umdla. Ngenxa yale ndlela umphathi Sales linikezela ngegunya lokucela ukubhena ngqo ngemisebenzi inkampani yokufumana nokuluthelekisa kunye neemfuno imveliso ithengiswe.
• Ngesiba - isizathu inkanuko. Phawula indlela lomxhasi ukuphucula ukusebenza inkampani, ukuba ugqiba ukuba uthathe ithuba ethengiswayo.
• Action - ukuzisa umxhasi ngezenzo. Imiqondiso yokuqala umxhasi ungekho nxamnye ukuxoxa nzulu, kufuneka bangahlali ngaphandle ingqalelo yomphathi kakade. Kufuneka banike bonke abafowunelwa kunye nezimo thethwano.

ubizo ebandayo

Enye izixhobo ukuba lowo iseti ubuchule bathi apha. Kubaluleke kakhulu eqhelekileyo kwiinkampani ezinkulu, ekuphumezeni iimveliso eninzi imithamo emikhulu. Umzekelo, ubiza yingqele umphathi wezentengiso nokuqhutywa oomatshini yokwakha, leyo Khalisa phezulu amaqabane ezinokwenzeka. Ukufowuna, ingcaphephe kufuneka bakhokelwe ngulo neenjongo azithanda, ukuqonda iimfuno komamkeli, kwakunye ukuba bazilungiselele akathandi ukuncokola. Ezi ufowuno i "isixhobo" ziqhelekileyo lwabaphathi kwaye zifuna amandla amaninzi. Ukuze wenze 20-30 ubiza imini kufuna uqeqesho elungileyo lokuqala kwaye, kakade, izakhono zonxibelelwano kunye nolwazi nobuchule zeentengiso.

Technology isebenza lokungaphumeleli

Uninzi lwabaPhathi ukuzama ukunika iinkonzo okanye iimveliso nazo ukwalela - ngeendlela okanye komnye, libonisa namnqweno asebenzisane umthengisi. Indlela ephambili ukuphucula imeko yenye ubuchule yabo babizwa ngokuba yiaikido ngomlomo. Njengoko umzekeliso kule ndlela kungabangela kwimeko apho umphathi kwiintengiso zombane ekhaya inikeza ifriji kunye nokwala ukuhlangabezana ngenxa yokuba umxhasi sele ngumzekelo omhle. Ingcali, ke, ithatha indawo ye interlocutor, ephawula ukuba ikopi yesibini ayikho izixhobo cheap, ngokuqinisekileyo ukuba akufuneki.

Kubalulekile ukuqaphela ukuba le liqhinga, iimpembelelo olujoliswe isiqabu uxinzelelo - kubonakala umthengi, umphathi weza isikhundla sakhe ndaqonda ukungafaneleki lokuthenga. Lo msantsa kudala kakhulu, yintoni abafuna abaphathi zobungcali - ukuthembeka lomthengisi, nto leyo lifumana, umthengi kulula ukumthantamisa kuyo.

Ngoko, xa kukho omnye ibinzana - nithi, izixhobo ecetywayo ziyafumaneka kwi isinye, njengoko abanye sele ezifunyenwe abasebenzisi awayelixabisa ifriji ezisebenzayo kunye nomgangatho wayo ngokubanzi. Kakade ke, 100 ekhulwini akukho siqinisekiso sokuba umthengi ngokuqinisekileyo 'zikutye "yaye baya kuba imodeli, kodwa umlinganiselo umthengisi intengiso ndlela ivumela le-10 kwiimeko ezinjalo, isiqingatha ubuncinane ikhokelele ukuphumelela.

izakhono zolawulo Basic

Ngoku bachukumise kwi nobuntu umphathi yentengiso kunye noqeqesho. Ingcaphephe umsebenzi wakhe linxulumene yokuphunyezwa iimveliso kunye nonikezelo lweenkonzo kufuneka bakwazi ukufumana ulwimi kunye neendidi ezahlukeneyo zabantu. Oku luqinisekiswa kakhulu iimpawu ngamnye - .. intetho abanolwazi, ekuqaleni imfundo elungileyo, umtsalane lobuqu, njalo njalo siqeqesha ezibalulekileyo ezithile eziya kunika siqonde indlela nqubo isebenza-siseko, intengiso eyiyo kwicala elithile. Kwelinye icala, amakhono ezifana 'Intengiso kunye PR "yaye" uLawulo ", zixhaswa ulwazi sikhokelo kwezoqoqosho kunye neyomthetho, ngokungathandabuzekiyo uya kwandisa amathuba omsebenzi ngempumelelo.

umphathi nezizathu

Njengoko kubonakala, umsebenzi umphathi alikho lula. Uxinzelelo omkhulu ngokwasengqondweni ngokwendalo, kodwa ezinye iingcali mveliso yale yabucala abafumana iimvavanyo ezinzulu ngokomzimba - umzekelo, ukuba ufuna ukudibana nabantu abaxhasi beposi ngosuku. Ngoko ke nanku umbuzo, yintoni susumetela ngokwabo ezi abasebenzi? Kakade ke, ukudla ebalulekileyo ukumnika imali. Ingakumbi ukuba intlawulo abaphathi izenze isiphumo yentengiso zobuqu.

Kwelinye icala, akanako ngaphandle kwaye ngumba uthando ngenxa yomsebenzi wabo - umzekelo, umphathi intengiso zobugcisa computer, apho ukusondela ezweni ubugcisa ephakamileyo, ngakumbi mhlawumbi uya kunikela noutbkuki, abashicileli, tablets, kunye nezincedisi ezahlukeneyo. Maxa wambi abalusebenzisayo, ngokucebisa abathengi, yaye wakhankanya ngamava akhe esebenzisa imveliso - kananjalo bhetye yoMthengi ukuthembana kwaye ngokubanzi incoko ishishini kuqala ukuba iimpawu abanobubele. Mhlawumbi oku isiphumo ilungileyo wafuna yi nawuphi na umphathi.

Umphathi elifanelekileyo - ntoni na?

Iingcali ukusuka kwinqanaba eliphezulu iphumelele iziphumo engakholelekiyo kwintengiso. Ngoko ke, ngokuba abaphathi abanetalente nobungcali 'bazingela' abaninzi ekufumaneni arhente abasebenzi abanqwenela ukufumana umsebenzi oxabisekileyo. Yintoni eyenza le kuqhume? Nangona ngokuphelela akunjalo, umfanekiso elisondeleyo umphathi lokuthengisa abathandwayo sijongeka njengoku: indoda iminyaka 30-40 ubudala, kunye ulwimi "lanqunyanyiswa" (ngendlela elungileyo), ezibanzi-nye nonke, ulwazi zintle ngenkangeleko umisela umzekelo zobuchule zeentengiso ukuba NLP iinqwelwana, njl .. ezi mpawu, ungongeza ukukwazi ukuphendula ngokukhawuleza kwingxoxo ye interlocutor, ukugcina ithi iimvakalelo ezahlukeneyo umonde sihlale friendly.