Ukutshintshiselwa kwempahla yinto yethu yonke

Ukuba ukuguqulela ukusuka kwisiNgesi igama elithi "ibhenkmarking", kuvela: ibhentshi - indawo, ukumakisha - ukuphawula. Oko kukuthi, "yenza isifo", "phawula indawo". Injongo yeli gama iya kunceda ukuqonda abantu baseRashiya bathi: "I-Smart ifunda kwezinye iimpazamo zabanye, iidenge - ngokwazo". Ngoko, ukulinganisa i-part-mark iyinxalenye yokuqala yelizwi.

Ngokukrakra, oku kukuthelekiswa kwemisebenzi yayo kunye nalabo baphumelele kakhulu. Olu hlalutyo aluqhutyelwa ngenxa yemidlalo yemidlalo, kodwa ukulungiselela izigqibo ezifanelekileyo malunga namava ethu, ukufumana iimpazamo kunye nokungaphumeleli. Kwaye ke, xa uzilungisile, qhubela phambili.

Ukuze sibone le ngcamango, makhe sikhumbule elinye ilizwi, ngoku liYurophu. "I-bhishini ibhayisekile: uguqula iipedals - hamba ngokukhawuleza, uyeka ukuhamba-uyawa." Yima simahla ayiyi kusebenza - uqoqosho luya kuqala. Ngoko ke, ishishini elibi kakhulu kwi shishini liyeke ukufikelela kwimpumelelo. Musa ukutyalomali ekuphuhliseni nasekuthengiseni.

Iingcali zihlula ezine iintlobo zenkqubo yolu hlobo lwezoqoqosho :

• Ixabiso elipheleleyo lokulinganisela ukuthelekisa izibonakaliso zaso kunye nentengiso yemveliso kunye nokusebenza kwamanani amaninzi aphumelele kumncintiswano;
• Ukusebenza-ukuthelekiswa kwamaparitha ngamnye kunye nezikhombisi ezinezibonakaliso ezifanayo zenkampani yezoshishino (uphando lwenziwe yiqela leengcali);
• Ukutshintshwa kweendlela zokuncintisana - ukuhlalutya kwedatha kumashishini omnye kunye nomphandi wezoshishino;
• Ukungaphakathi - uhlalutyo lwemisebenzi yeeyunithi ngaphakathi kwintlangano kwiiparameter ezifana.

Ngokomzekelo, u-Hewlett-Packard waqhuba ngokulinganisa okusebenzayo ukwenzela ukuphelisa ukubuyiswa kwamagosa aseJapan. Ixesha lokuhlawula le projekthi lithathwe njengalathisi lokufunda . Njengomphumo wophando, isicwangciso sophuhliso olongezelelweyo lomveliso saqulunqwa. Iziphumo zinokugwetywa ngobuninzi bezixhobo zeofisi kunye ne-HP logo kwiofisi nganye.

Ubunzima obunzima bokumisela ukubeka uphawu lokubaluleka kukuba abaqhubi abathandanga ukwabelana ngeemfihlelo zempumelelo yabo. Ulwazi loshishino luvaliwe, kwaye uzama ukulufumana luhlelwa njengobungqina bezoshishino. Ngoko ke, kukho iphutha kwimiphumo.

Ngomnye uqikelelo, kunokwenzeka ukufumana iimpawu eziqhelekileyo kunye nemigangatho yamazwe ngamazwe ISO-9000. Iinjongo ze-benchmarking kunye ne-ISO-9000 zikulungiselela umgangatho kumgangatho ophezulu kungekhona kuphela kwimveliso yokugqibela, kodwa nakwizinga ngalinye leprogram yezobuchwepheshe.

Umzekeliso wokuxhalabisa "Ford". Ngowe-1986, le nkampani yayinomnotho omkhulu. Abaphathi be-giant shishini baqhube isifundo somsebenzi, okubangela ukukhululwa kwe-Ford Taurus, imodeli yokuqala ye-wheel drive. Isigqibo sokuxhobisa imoto nge-wheel-wheel drive sasisiphumo sokuhlaziywa komsebenzi wabaqhubi abaphumelelayo-i-Chrysler ne-General Motors. Ukongeza kwi-wheel drive yonke, ekuvelweni kwemoto kuthathwa ingqalelo kwezinye iimeko ezibangelwa yinkampani ukusuka kumncintiswano osondeleyo. Ngenxa yoko, iTaurus yaba yimoto yonyaka, kwaye iziphumo zentengiso kuzo zonke ixesha zabonwa njengenye yeemoto ezinhlanu ezithengisa kakhulu kwiFransi.

Kufuneka kukhunjulwe ingqalelo ukuba ibhenkmarking isixhobo sokuhlala sichaphazela iinkqubo zobuchwepheshe. Xa kunesicelo esisodwa sithuba, impumelelo iya kuba yesikhashana, njengoko kwenzeka ngeTaurus efanayo: kwiminyaka embalwa ezayo uhlalutyo aluzange luqhutywe, iimpembelelo emotweni zibangele izikhalazo kubanini bemoto. Oku kuncitshiswe kakhulu umthamo weentengo zohhwebo olukhankanyiweyo.