Ukusebenza unqalintloko osuka

nemfuneko enkulu yenye yeendima eziphambili zorhwebo ngempumelelo. Akukho izinto Akumangalisi everyday, iimveliso zokutya ethengiswa kakhulu. Ezi mveliso kuba kudidi eqhelekileyo, oko kukuthi, imfuno kuzo kwanda ekunyuseni ingeniso yabathengi. Kodwa imarike akunalo iimpahla yabathengi. Luks cars eninzi, izacholo kuphela, iimpahla wengcibi yokuluka, zonke ezinye iimveliso ngengqiqo Classic ujonge eqhelekileyo. Kodwa enyanisweni ukhetho othengayo ixhomekeke kumacandelo amaninzi.

yezoqoqosho American Harvi Leybenstayn wachaza iintlobo ezintathu ukuziphatha xa bethenga iimpahla.

• ukufadalala kukuba umntu othenga impahla kakhulu ezithandwayo kunye nendlela. Loo ubani uthanda ukugcina benolwazi imikhwa, ezinamagama, ukuba babe "phezu yomtshangatshangiso". Okuya uba mkhulu umsantsa isidingo le mveliso, kokukhona oku kuthenga. Kwelinye icala, kukho ukwehla kwimveliso imfuno abunakuthengwa.
• Unqalintloko osuka nomphumela ngqo malunga kweyokuqala icala. Umntu ufuna ukuthenga into engeyiyo uthenge ezinye. umsebenzi yakhe ukuba ume ngaphandle esihlweleni, ukuze abethelele ubuchule babo. Okuya uba mkhulu umsantsa nemfuno udidi impahla, kuyanqaba ukuya ukuba iza kuba efanayo kumthengi.
• ukusebenza Veblen kuvela xa kufikwa bathenga kakhulu. Kulo mzekelo, umntu othenga imveliso ukuba ukuyisebenzisa ngayo injongo eyenzelwe yona, yaye ukuba ukuziveza phakathi kwabanye. Xa sithatha isiphumo yangaphambili - isiphumo unqalintloko osuka, kukho kwakhona umsebenzi eme phakathi kwabo bonke. Kodwa uthenge Veblen kufuneka ubonise inqanaba eliphezulu umthengi, kunokuba zobuntu bakhe. Komnye umgca kwempahla umntu onjalo aya kuyinyula eqolo.

Ezi ziphumo amathathu abe ubaluleke kakhulu kwimarike zodidi le, leyo azisebenzi kuba ubuchule yabathengi eqhelekileyo ukunyuswa yokumaketha. Ukuba, ngethuba ekhokelwa kuphela iingqiqo classical ezifana kwerandi inkampani izibhengezo imveliso bazikhohlisa imfuno, luthambe ebango, ezilindelwe ngumsebenzisi, ngoko unako ukuza nemiphumela emibi kakhulu. imodeli yokumaketha Classical yenzelwe ukwandisa abaphulaphuli ekujoliswe kulo, leyo kunciphisa imfuneko yokuthenga imveliso njengesifundo iphupha.

Ngoko ke, abantu abathenga nezinto zodidi kwindalo, umnqweno ukuba ngowokuqala ezintweni zonke, akusekho ngoyaba imveliso enjalo. Nokuba kwiipropati umthengi wayo, kuphela ubukhazikhazi kuyabonakala nangoko. Ngoko ke, zonke iinzame ukukhuthaza sichithwe. Oku kungenxa phakathi ezinokuba abathengi azinayo abo lowo ukukhetha imveliso engundoqo ifuthe unqalintloko osuka okanye Veblen.

kwimfuno yabathengi for nezinto zodidi kufuneka ukuba ibe umthunzi ethile elusiveness kunye eyahlukileyo kwabanye. Enye iinketho ukwenzela ukukhuthaza imveliso ye obuphezulu na umgaqo ivangeli. Oku kusekelwe ekudalweni amaqela ezikhethekileyo zabantu, kubalulekile ukuba elo ilifa yemiyinge ezithile nkampani. Brand kudala ngembali yaso, ifilosofi nemigaqo. Kwaye apha sithetha malunga nezinto zodidi. Ngenxa yoko, iimpahla sebeqala ukuba bafumane kunye nabo ababenza isichenge lokuba Veblen, nabo abo basoloko esifakelwe ubuntu zabo (isiphumo unqalintloko osuka).

Kwakhona indima ebalulekileyo edlalwa ingqiqo ixabiso ehlonitshwe, okt ixabiso apho iimpahla bekhululwe empahleni kuhlobo olufanayo. Kukho nto ibalulekileyo kukuba, xa izimvo zabanye, umthengi uyazihlawulela izinto nempahla eninzi ngaphezu nguwe kanye ixabisa. Umba udumo kunye nokubaluleka engaqhelekanga nangoko ikhula emehlweni abo zama ukuma ngaphandle. Ngoko ke, xa usenza imveliso ezinophawu ezinxulumene nezinto zodidi, kuyimfuneko ukuba ukuthatha ingqalelo zonke iimfuno. Ngapha koko, ukunyaniseka umxhasi nganye ixhomekeke ngokupheleleyo ngempumelelo lombutho.