Online Marketing: Indlela yokwenza impumelelo kwi Internet ishishini lakho

Marketing ... oosomashishini abaninzi abo basandula kuqalisa ayabathiya ilizwi, kunye nentengiso kwi-intanethi kunokuba ngakumbi nzima. Ekubeni phantse yonke niche unokuthelekelela, kukho iiwebhusayithi kunye neenkampani ezikhuphisanayo sebenzisa ukuthengisa ukugqama oontanga bakho kwi-intanethi ibonakale umsebenzi kwakunzima. Oku kuyinyaniso ingakumbi ukuba awunalo imali aza kusetyenziswa ezi njongo.

Nangona kunjalo, kukho iingcebiso ezininzi Ungasebenzisa nabani na inxaxheba kwezoshishino Internet, nokuba samakhono zemali. Nanga amacebiso ezintlanu eziya kukunceda ukuphuhlisa isicwangciso lokumaketha oluyimpumelelo intanethi.

Musa ukulibala abaphulaphuli bakho

Eli cebiso elula kodwa kubaluleke gqitha, njengoko uphando imarike kuyinto ebaluleke kakhulu ukuze athengiswe. Ingaba amaqela apho ethile abantu uzama ukutsala? Zeziphi iindawo ziza kutyelela amaninzi aba bantu? Into aya kulibona xa bebona imveliso yakho, kwaye ingaba iimpawu eziyimfuneko semveliso yenu?

Ezi nje embalwa imibuzo kufuneka aphendule umnini ishishini online phambi kokuba uceba qhinga yakho sentengiso. Nyuka eminye imibuzo elungileyo, open-ended wayesenza uphando lweentengiso yakhe. Yiba zentlalo, cela abathengi zakho izimvo zabo, nokuqinisekisa ukuba abantu uthetha malunga nenkampani yakho omphakathi. Oku kuya kukunceda ubone ubuthathaka zakho, uze ufumanise ukuba kanye ngayo qhinga lakho lokuthengisa kufuneka ibukeke.

Sebenzisa Marketing Content

Kunokuba ukuthenga intengiso kwi Google, okanye kwakhona ukuphuhlisa website ezintsonkothileyo, ungenza i blog esilula okanye iphepha e Instagram, nto leyo iya kuzityhila ezinye iinkcukacha zeshishini lakho. Ungasebenzisa indlela humanistic, nto leyo ebonisa ishishini njengendawo efudumeleyo nezinobuntu okanye ukuxoxa ngezinto eziluncedo nezingeloncedo lomgca lobuchwepheshe. Njengoko kukhankanyiwe ngasentla, kufuneka uyazi abaphulaphuli bakho ekujoliswe kwaye ukwenza izinto eziya ukwanelisa yakhe.

yokumaketha Content lubiza kakhulu xa kuthelekiswa nezinye izixhobo, kodwa enyanisweni kuba umsebenzi onzima. Kuya kufuneka ukuba ukuhlaziya rhoqo umxholo, cinga ngezinto umdla ukuba ukwazi ukumchazela, kwaye ukudala blogs eliphezulu okanye ividiyo ukutsala abantu abaninzi.

Active in media social

Nokuba ukuba njalo kudalwe izithuba ezitsha kwi blog yakho, baya kuba nexabiso ukuba akukho mntu ofunda nabo. Iindawo ezifana WordPress, ziyindlela elungileyo yokwakha urhwebo umxholo, kodwa kufuneka ebotshelelwe zenkampani yemidiya zentlalo kubafundi abanomdla bakwazi ukufunda ngayo.

Nangona kunjalo, i-qhinga esebenzayo yasekuhlaleni akuthethi ukuba umele wenza i akhawunti kwisiza zonke kwezentlalo. Ukuqalisa, ingqalelo omnye umnatha kwezentlalo, kwaye umsebenzi Ngokuthe ngcembe badlulela enye nje ukuba une intonga ethembekileyo kwindawo yokuqala. Facebook okanye VK, mhlawumbi, akugqibekanga, kodwa ungasebenzisa LinkedIn, ukuba ishishini lakho esesikweni ngakumbi abawuqeqeshelweyo, okanye yakho Pinterest Instagram kunye, ukuba sesikweni ngakumbi.

qhinga yemidiya lwasentlalweni kwenye izixhobo eziphambili, kwaye kufuneka uqonde ukuba usebenzise indlela ngokuchanekileyo.

Ukuqonda ukubaluleka SEO

Isicwangciso ukusebenzisa kwimidiya kubaluleke kakhulu, kodwa Google ihlala enye izixhobo kakhulu ukuba ukusebenzisa abathengi entsha kufuneka uqale ishishini labo. Ngenxa yesi sizathu, kufuneka ukuba isicwangciso olungileyo-enjini yokukhangela noun (SEO).

Khumbula ukuba Google iliso nokuvavanya newebhusayithi kwezinye amaphepha amaninzi kangakanani ezinxulumene kubo. Oku kuthetha ukuba, ukuba ufuna ukudibanisa ku kwezinye iisayithi, ngoko ke unokuba ilinki kwi yakho. Kufuneka kwakhona ukuba uhlaziye Umxholo rhoqo. Ukuba wenjenjalo, abanye kuya kufuneka amanqaku amatsha kunye neevidiyo ukuba uthumele ukuba uya kunceda sayithi yakho ibe ngaphezulu kwezi zixeliweyo enjini yokukhangela.

indlela yokulwa

Iinkampani kufuneka amkele indlela epheleleyo, nto leyo ithetha ukuba kuyimfuneko ukusebenzisa yingqokelela amakhonkco kwiindlela ezininzi. Oku kuya kuqinisekisa ukuba abathengi baya kuba nako ukufumana lula kwaye ulwazi kunye nezibonelelo ukuba kufuneka. Ngoko ke, khangela kwaye bathenge iimveliso le nkampani kufuneka ibe lula noluqondakalayo.

Kukho tricks ezincinane eziya kukunceda ukuphucula indawo okuyo yakho SEO, umzekelo, iilinki okanye ukusetyenziswa ezilandelelana ngayo amagama eziphambili. Noko ke, eyona ndlela ifanelekileyo ukufumana rankings eliphezulu - kukubonelela isiqulatho oluthe ezikumgangatho ophezulu. Umntu akakwazi kodwa ukuveza indlela umxholo kunye nentengiso umxholo kusungulwe nasiphi na isicwangciso online ebalulekileyo.

Musa ukulibala malunga iinkonzo mobile

Wonke umntu uyazi ukuba abantu abaninzi basebenzisa Smartphones abo ukuya intanethi yaye benze ushishino, kodwa kubonakala ukuba uwajongele yenzeka kaninzi kangakanani. Kwingxelo Aprili 2016 yi ComScore libhekisela kwinto yokuba 65% yexesha yedijithali eziphila ichithwa ngoku sebenzisa Smartphones.

Ngoko ke, naliphi na ishishini kufuneka ngoku isicwangciso mobile. Oku kuthetha ukuba kufuneka udale isayithi yakho ukuze kungabikho ngxaki kubasebenzisi mobile. Unako kwakhona ukudala indawo eyahlukileyo Smartphones, ingakumbi xa ishishini lakho - ukuba ngemiyinge emincinci okanye yokutyela.

Xa uyila Web site ukuba kunzima ukufikelela kunye selfoni, uya isantya phantsi inkqubela yayo. Qinisekisa ukuba le ngxaki enokwenzeka ilungisiwe.