Le Ukubekwa Product

Ukutya adweliswe ngezantsi umfanekiso lolwazi lwe imveliso mntu le uvumelekile ukuba siphumelele, lidakile kakhulu kumlo odla lokugqibela. Uya uyazibuza ukuba bahlale isiphukuphuku ukuba unxibelelwano kunye ngumthengi kunjalo iza kuzaliseka? Kakhulu ebandakanya kunye Product Placement bothersome "uyakwazi ukwenza isicwangciso yokuqhula yakho esikhohlakeleyo, ngokucela ekuthatheni olungagungqiyo basenokuba ngabaxhamli ukuba imveliso okanye inkonzo yakho.

umthengi Namhlanje yayingesosidenge, yaye amathemba abanomdla ukhetho kwimarike kulo naliphi icala. Ke ukuba ukundixelela ukuba uyanyanzeleka ukuba athenge le nkonzo, apho kufuneka khona, uya kuvusa ubuncinane phofu lo mbuzo, 'Kutheni na ukuze ngqo, xa ucinga mna ukuba osisiyatha? "

Ukuze ufumane inkcazelo yakho "Imveliso Ukubekwa", oku umkhwa esemsebenzini yokupapashwa kusetyenziswa, kunye nemifanekiso emihle eshukumayo yiSoviet, kodwa boyiswa. Umzekelo, thatha edume umboniso ngqo Leonida Gaydaya "Ivan Vasilievich".

Eyaziwa isakhelo?

ukubekwa Nenavyaschevy, USSR Savings iibhanki.

Mandithathe ukuze bakuthathele ingqalelo omnye kakhulu unelishwa, zombini - umgwebo wam (kwaye ndizama ngalo mzuzu ukuze baxoxe ngendlela kumthengi avareji), "Imveliso Placement" kwi cinema mihla. Benikana nhla yanikwa umboniso, mna ndiyakholwa ukuba mna ndandingekho yemiboniso bhanya ukuba kuwanelisa mood iKrismesi, kodwa ekhaya, khangela ngokusebenzisa iyunithi ad elide, apho ke njengesidenge, iwise zonke iimpawu ezintle imveliso ezipapashiweyo, omnye kuphela abazange babe kude esandleni, ukuze bayeke ingqalelo. UThixo andixolele, kwase Russian yamandulo ezifana: Timur Bekmambetov, abazalwana Wachowski, kodwa ukuba uchitha phezu iseti umboniso we "indida Ithamsanqa - 2" sasisikhulu kangangokuba phantse yonke umboniso wathabatha namaqabane zentengiso kunye nabaxhasi ifilimu?!

Makhe jonga kwi kwingcingane lomntu iimpahla kunye neenkonzo "Imveliso Ukubekwa". Njengokuba inzala incamathela kwinto yokuba uphumeza kancinci intsingiselo efihlakeleyo, ukuba unqwenela. Intsingiselo efihlakeleyo uhlala yavusa umdla omkhulu nje umzimba ze. Innuendo njengoba mfana, kungabi njengoko popularization sento (-nkqubo akuthethi ukubala).

A bit ngembali "Placement Imveliso".

Kuyinto yimpazamo ukukholelwa ukuba "Placement" bekusithi incopho yayo xa umfanekiso eqhelekileyo ezilahlekileyo kwawo yawo, waza wajika waba ebizwa ngokuba "movie". Ekhona ngoko ukuba ukuthetha lonke ixesha, ukuba inqaku kuphela wokupapashwa okanye uchaze iti ngale ntsasa bafaka Elizabeth II, apho namhlanje * uKhesare Babedla kunye nosapho, le ndawo kweso waba kaHomer. Ngaphandle kwento yokuba nqaku ukuba bengahlawulwanga, kodwa abanikazi marks msebenzi akakuphosi ithuba lokuphicotha lo mkhwa.

Xa movie "iyelenqe," yaye yamkela imibala eqaqambileyo umbala imbonakalo, ngoko publicists kukho ophindwe kabini emagxeni akhe, uzichithachithe nedokuchlivo luyazedlula impahla yokusebenzisa ngokubanzi. Oku ikhuthaza kuphela amasiko abantu, yaye ebangela umnqweno ukuba imikhwa ezifanayo iinkwenkwezi kwi lesikrini: Auto, umbala iinwele, impahla, ukwakhiwa, izihlangu, uphaphileyo, ukutya, kwaye nkqu umsi oqalayo Westerns. Yaye loo Placement Product enkulu, akukho mntu akukho ukubaluleka close-up in the brand lusekiwe iqhotyoshelweyo, umzekelo,. Abathengi wazinika nomdla indawo, ezibe Marlene eDietrich ku "Uvalo" ngo-1950, okanye yintoni ixesha inxitywa Klark Geybl kwi movie - "Kwathi ngobunye ubusuku" ngo-1934. Ukukhula inkulu unikwe lweenketho ku 80 - '90 zenkulungwane yamashumi amabini, xa sitcom ezithandwayo, ezahlukeneyo movie usapho, series TV, egubungela abaninzi abaphulaphuli ubuninzi.

Product Ukubekwa nayiphi na imveliso wabizwa ukuba abe winner, ekubeni kungekho ngxaki, wazifumana endle lwembono lomthengi ekunene. Nazo zonke iincwadi abazange ndiyamkhumbula, esebenza kakhulu kwinkqubo unaniselwano kunye abavelisi langutana: siza indlebe inkwenkwezi - us Product Nokubekwa nqaku. Kwaye wonke umntu wayonwabile! Ngokwendalo, kwafunyanwa iisampulu ezininzi kunokukhokelela ukusuka market US ngenxa imeko Europe banenzondelelo ukuba amava kwabo ngempumelelo izibhengezo eqhagamshelweyo, bonke pretty efanayo. Andikwazi ndithi efanayo Kwakuba kuhambe post-eSoviet.

Ngaphezu kuphawulwe film ezibolileyo, "Placement" mgaqweni, oogxa bethu, "Dorval" kuhlahlo zoshishino engenasiphelo 90 -. X, yaye inkqubo ngokupheleleyo ukusebenza nabo. Ukuba sithethe malunga impucuko Ukrainian nenkcubeko "Imveliso Ukubekwa", oko angekayazi eyona nto ngokupheleleyo, kodwa uzama delayutsya. Ngoko inkampani media ezaziwayo-kakuhle, liyakuqonda "Placement" brand market Ukrainian kwi imveliso buqu: iiprojekthi bonisa yinyani - show. Ngelishwa, amava waya phezu abamelwane bethu wasentla. Umzekelo, ukuba akukho "Placement" okulungileyo, uhlobo lwe breakfast owomileyo kwelinye Ukrainian, umlinganiselo nyaniso - zokubonisa apho nxaxheba, nangona ngokwendalo bayidle, uyabona, yenza uhlekisa. iya kuba ingomnye ubulumko Ukrainian ezifanelekileyo: "Shcho zanadto, akukho ngengqiqo!"

asebenza Dear, makhe baphuhlise inkcubeko yokwazisa Product Ukubekwa buqu, ukuqala iintswelo zethu. Indlela imveliso tirhisiwaka lorhwebo, ukususa njani iintengiso kwimo ethile, uthi malunga imilinganiselo yakhe, eziphambili, kunye nenkcubeko!