Intengiso Active - ntoni na? UNikolai Rysev, "intengiso Active". Ithekhinoloji yokuthengisa esebenzayo

impumelelo yalo naliphi na ishishini kuxhomekeke ukukwazi ukunxibelelana kunye abathengi kunye banokuba ngabathengi. Mna lo isixhobo - intengiso esebenzayo. Yintoni na - iseti ubuchule okanye mechanism nokwenza? Indlela nobuchule intengiso esebenzayo, kwaye apho kuxhomekeke impumelelo wabagagamela ubuchule babo?

Undoqo kwentengiso esebenzayo

umsebenzi Sales elikholisa ukubizwa ngokuba yinkqubo entsonkothileyo ezinxulumene yokurhweba ngempahla okanye ngeenkonzo: Customer search, ukuchonga iimfuno zawo, ukudala isithembiso nomtsalane, uthetha-thethwano, intengiselwano kunye nonxibelelwano esilandelayo kunye client. Umahluko omkhulu kwiintengiso nje yinto yokuba yokugqibela singabandakanyi ufikelelo kumthengi - eze kuye.

Kubalulekile ukuba umqeshwa wenza kumjikelo echazwe ngentla-yokuxhulumana kunye nabathengi, baqonde nkcukacha ngomsebenzi wakhe, yena wayekwazi oko intengiso esebenzayo, ayikho nje imisebenzi zokuhlala kunye nemali, kunye nolandelelwano yezenzo ngabom ezijolise ekukhuliseni ishishini. Kubalulekile ukuba bakwazi ukumisela, oko kukuthi ukuthengisa iimpahla kunye neenkonzo - umthengi kufuneka uzive ngaphezu kwabo bonke neqabane. Apha, umphathi kuya kufuneka iseti lonke neempawu - ukukwazi thethwano kunye ukufumana imibono kwaye afumane izinto ezifanayo kunye client nokugcina wendlela enobuntu zonxibelelwano.

art ubuncwane kwentengiso esebenzayo

Iingcali zikholelwa ukuba umphathi kaestva ibalulekileyo isigxina ekuthengisweni kweempahla kunye neenkonzo - luphuhliso iindlela zomsebenzi, ukuzimisela ukuba yeyiphi nqubo intengiso kakhulu esebenzayo, nokwakha inkqubo umfuziselo lokusetyenziswa kwazo. Ngoko ke, umzekelo, esetyenziswa ngempumelelo iindlela kuvunyelwa ukuba ukuqalisa incoko yefowuni nge iklayenti (apho ndlebe naye uyavuma ukuthatha imizuzu embalwa lokuncokola nomphathi), kufuneka ukwazi nenzalo umthengi ukuba babuye kuyo ingozi yokwenene.

Kubaluleke kakhulu, njengoko iingcali uqaphele, ukunqanda iqhinga unobuqili le interlocutor. Ngamanye amaxesha umxhasi uzenza ukuxoxa umphathi waba umdla kakhulu - sigcine oko kwenzeka xa ukuziphatha enjalo idinga yobambiswano "ikhowudi" yenkampani labaqeshi, nto leyo ethetha kuqala engahlawulelwayo. Ukukwazi ukuqaphela ungumthengi enjalo - yobuciko, kwaye uxelele - into eyahlukileyo iintengiso izixhobo esebenzayo, uhlobo ekwanti izixhobo yobungcali yolawulo.

Indlela ukuthengisa inkonzo?

Business umnika emarikeni kunye nokuba iimpahla okanye iinkonzo. Ingakumbi intsebenziswano kunye abathengi kunye nabathengi ezinokubakho xa usebenza izinto ezahlukeneyo ezimbini yokuthengisa. Iingcali abaninzi bakholelwa ukuba le nkonzo kuba nzima ukuba athengise ngakumbi, kuba ukumchukumisa, ukuze beve, uvavanyo kunye enjoy ngokulula njenge yorhwebo, njengoko umthetho, akanakuba. intengiso Active lweenkonzo - umsebenzi efuna uqeqesho ethile. Manager, okokuqala, kufuneka ube ingcamango yokwenene yale amathuba yomqeshi hayi zesithembiso umthengi yintoni akanako ukunikeza ishishini. Okwesibini, ukuthengisa yamagcisa nkonzo kufuneka uthathe unonophelo womatshini "ilizwi lomlomo" olulandelayo-up - oko kukuthi, ukuze nibe ngenxa yomsebenzi eyodwa, kwaye uzive ithemba elizayo kwanda kwemfuno. Okwesithathu, umphathi kufuneka ukuba ziyakwazi ukuzivumelanisa ngandlel 'ukuba iziphene kuqatshelwe ekusingatheni iinkonzo (yokuba abakwazi "va").

Le ndlela - inkolelo abanobuchule iingcibi. Enye ingxenye sempumelelo - ukukwazi ukuthetha inyaniso, ukuthembisa ukubhengeza iinkcukacha malunga neemveliso athengisele okanye iinkonzo ukusuka specialist, ukuthengisa esebenzayo phambili. Yintoni na le brand nesibonisa kuyo, kutheni le ngxaki - umthengi ufuna ukwazi ngayo yonke le nto.

Edishini thengisa yonke into

Xa inkqubo ukukhula kwamashishini kufika ixesha xa kuyimfuneko ukwakha icandelo elitsha - isebe lokuthengisa esebenzayo. Kuba abaphathi kubalulekile ukukhetha indlela elinobuchule ukuze kwakhiwe le nxalenye yale nkampani kunye, okubaluleke - zengqesho ngabasebenzi abaqeqeshiweyo. Kuxhomekeka imisebenzi yangoku ishishini kunye nezimo isisombululo yabo.

Ngokomzekelo, ebudeni uhlalutyo meko ulawulo wagqiba - kuyimfuneko ukuba ukutsala ngenkuthalo abathengi abatsha. Ngako oko, abasebenzi kufuneka ukhethe abantu babe nolwazi olunzulu kunye "iminxeba ezibandayo." Enye indlela - imarike kuyinto inqanaba elisezantsi kakhulu Umbono brand. Ngenxa yoko lo msebenzi - kukugxininisa umsebenzi kwakhona kwiintengiso-nganye kubaxumi kukho ukunxulumana rhoqo iimpahla kunye neenkonzo kule nkampani. Eyona engundoqo ingxaki ekubunjweni imo abaphathi yokuthengisa - kubalwa inani leengcali, ububanzi kwemisebenzi kunye imigangatho yoxanduva. Iingcali bacebisa ukuba ishishini, kwelinye icala, qala izixa ezincinane zomsebenzi kunye nemikhosi amancinane, kwelinye - kule mfumba lula liqala, ukuze ukuba intengiso iza kuhamba, kubangela ukuba abantu abatsha.

Job - Umlawuli

Eneneni, ophambili eziphambili kwiincoko ngumthengi - ukuba umphathi. Iingcali ichonge iimpawu zomntu ezifunekayo ukuhlangabezana sithuba. Okokuqala, umphathi kufuneka abe ezixhasayo, leyo ixhomekeke sengqondo umsebenzi, ubuntu, ukukwazi ukuba ulungise kakuhle. Okwesibini, kukho uluhlu olubanzi neempawu - ukukhula, ukuzithemba, uzinzo ngokweemvakalelo, ukuba bhetyebhetye, ukukwazi ukufumana imibono kunye nezisombululo kwiimeko ezingaqhelekanga, ubuchule ezingxoxweni. Okwesithathu, umphathi kufuneka bakwazi ukuba nomdla umnikelo yorhwebo umthengi lowo, amacebo akho uzakufun aukugqithisa umxhasi izama ukunqanda ingxoxo. Kulwa inkcaso - eyona nto ibalulekileyo ngale ndlela, umgangatho wobungcali, ekubeni abathengi uninzi ekuqaleni akathandi ukuqala incokola ongamaziyo. Umphathi kufuneka akwazi bavumelane nto ibalulekileyo - ixabiso lokuthengisa imveliso okanye inkonzo.

Xa igama elithi "hayi" - yinxalenye yomsebenzi

Manager, benza kwiintengiso esebenzayo, uyolo lomntu, mhlawumbi kaninzi ngaphezu abantu abaninzi neminye imisebenzi, uyayiva xa idilesi azichasayo, ukuphika kunye namanye amalinge ukuphepha interlocutor nengxoxo eyakhayo. Ukukwazi ukuqonda igama elithi "hayi" - phawu lubalulekileyo yesebe ukuthengisa. Iingcali bacebisa ukuba abaphathi abo basandula kuqalisa, kuqala, le ukulahla njengenxalenye yomsebenzi njengoko mmiselo, yaye okwesibini - ukufunda ukuqonda la akukho ngokoqobo kakhulu. Umxhamli badla ithi "hayi," kungekhona ngenxa yokuba inkcaso ocacile wokuba nokuthengwa kweempahla kunye neenkonzo, ngamanye amaxesha - yinkolelo zengqondo ebonisa iimvakalelo ezithile zabantu. Kwiimeko Eziqhelekileyo xa umntu, umphathi ayiphumelelanga izihlandlo omnye okanye ngaphezulu, ngoko uba umxhasi esisigxina kule nkampani. Kubalulekile, iingcali zithi, ukuze ngokuzenzekelayo lungisa impendulo ezakhayo - oko kuya kukunceda iingcali intengiso baphephe ukungaphatheki ngokwasengqondweni kwiimeko apho umthengi uthi "hayi."

Umphathi kakuhle - i neboltlivy "intlola"

kwizinga kubalulekile ukuba umphathi wezentengiso esebenzayo - kukukwazi ukubuza imibuzo emntwini "intlola" profile kufuneka ukuchonga iimpawu ngokwasengqondweni nobuntu. Iingcali zithi ubuchule loo inepesenti eliqingqiweyo eengcali, ngoko eli nobuchule kuba luncedo kukhuphiswano elungileyo mafikizolo "prodazhnika". Arts ukubuza ngokuchanekileyo imibuzo lasekunene ngokusondeleyo yekhampasi ukukwazi ukuphepha ngamabinzana ngokungeyomfuneko adumayo.

Ngoko ke, ukuba umphathi yohlobo othanda - ngokuqinisekileyo kuya kumnceda kumandla wakhe ukuba abe "hlola", kodwa unako bengenelela ukwakhiwa ezinenjongo neyakhayo kunye umthengi. Ukunxibelelana umthengi, umthengisi kufuneka kuthetha kuphela kwimeko, ukuveza ukuba kufuneka ngokwenene interlocutor, kwaye kubalulekile - ukuba abe nako ukumamela ngumthengi. Kubalulekile ukuba kucace ukuba olunabaxumi nto, ixesha elide, lubekelwe isizathu. Umthengi ukuba uzive bamzama, kodwa koko, ukubona into ukusebenzisa ezendeleyo mba yentengiso esebenzayo. Asinto yinzame nje ukuba athengise into, kunye nendlela ekwakheni ubudlelwane bentsebenziswano eyinzuzo.

Izazinzulu - ukukhanya

Sele uyincutshe ekudlaleni iziseko yentengiso esebenzayo - ayikho kuphela yokwenza kodwa kwakhona ithiyori, ufundisiso zobuchule kunye nezinto umbhali ezahlukeneyo kaThixo. Phakathi ethandwayo phakathi abaphathi Russian imithombo - iincwadi (kubandakanywa format audio), apho umbhali - UNikolai Rysev.

"Intengiso Active '- ngoko ngokuba umsebenzi wakhe. Bona kwakhululwa iintlelo eziliqela, ibhalwe ngendlela elula kakhulu kwaye ziqondakale. Abawusondezayo olunzulu uhlalutyo nezicwangciso eziliqela kweshumi yentengiso ngempumelelo, uthetha-thethwano, kukho imizekelo ebonakalayo ekusebenzeni. Le ncwadi - bomntu ngokwenene neengcali kummandla korhwebo obungcali ezahlukeneyo. Uyifunde kwaye bafunde kakhulu luncedo kunokuba salespeople, abathengisayo, abaphathi, amalungu esigqeba, nkqu abalawuli kumasebe ahlukeneyo.

uphuhliso Personal - isitshixo ukuze uphumelele

Umphathi, owaba nako ukuphumeza indlela yokukhawulelana msebenzi wabo, ukufumana kungafikeleleki nje iseti ubuchule saa - yinto iteknoloji yonke kwentengiso asebenzayo ezandleni zakhe, nabanako Athotyiwe ezahlukeneyo amanqanaba. Ukuphumeza oku isimo kuthetha ikakhulu uphuhliso self. Kukukwazi yaye, okona kubaluleke kakhulu, umnqweno bafunde, bafunde izinto ezintsha kwintengiso.

Ukuba umphathi lokuthengisa esebenzayo unako ukubeka ezi izenzakalo ephambili, uya kuvumela ukuba ukuphucula kuphela ngokwabo, kodwa ukuze kuhlolwe ngokuchanekileyo utshintsho kwimeko-bume, esebenza izinto ezintsha bangaphandle (umzekelo, ukuba kukho uhlobo oluthile kwemveliso okanye inkonzo imfuno wawa, okanye target iqela lwabathengi ngenxa yesizathu esithile baphulukana ukukwazi ukuhlawula). Enye impahla ebalulekileyo "prodazhnika" - uyazi imveliso yakho, amandla ayo injongo kunye nobuthathaka. Izigulana ezo kufuneka bafumane ulwazi oluchanekileyo malunga mveliso wathenga okanye inkonzo - yinto ebalulekileyo yokwenza ukuba ubudlelwane bexesha elide phakathi kwabo kunye ishishini.