Indlu yokuqala ikofu "Starbucks." Yiyiphi imeko yaba ivenkile coffee "Starbucks"?

Biography yenkampani - libali impumelelo, umzekelo ocacileyo we yokwakha indlela ubomi umsebenzi. UConfucius wathi: "Khetha umsebenzi ethandwa nguye, yaye akukho mfuneko yokuba ukusebenza nosuku olunye ebomini bakhe." Kudala, abahlobo abathathu abathanda ikofu, wenza njalo. Baye wajika uyithandayo yabo ibe umsebenzi. Abanye abahlobo akukho ingqiqo ishishini. Yintoni abayenzayo, kunokuba ibizwa ngokuba creative ngaphezu qhinga. Kodwa, ihlabathi liphela baya kwazi kungekudala malunga ivenkile coffee phantsi kwegama lokuqala "Starbucks".

Njani ukuba kwaqala

Ngenxa yoko, amadoda amathathu (ootitshala ababini - yembali kunye nolwimi IsiNgesi kunye nombhali), abo sazana kwizifundo eyunivesithi, weza necebo. Yayingubani umqalisi - Dzherri Bolduin, uGordon Bowker kunye Zev Sigl - akunamsebenzi. Ekubeni wonke umntu wayithanda ikofu, ingcamango yayilula: ukuvula ivenkile ethengisa iimbotyi othululwayo. Kodwa kwafuneka imali. Guys chipped ku $ 1.350 ngalinye. Kodwa kunjalo wathatha amawaka amahlanu. Oku kwanele ku September 30, 1971 ivenkile yazivula iingcango zayo zonke ukubenza.

Usenokuzibuza, aba ivenkile coffee "Starbucks" Yiyiphi imeko? Impendulo: kuba Washington, Seattle.

Kwaye enye into. Abathandi ziphefumlelwe Alfred Peet esinjalo feat - usomashishini osakhasayo, ngubani kanye iinkozo ezikhethekileyo du wafundisa amakhwenkwe. Kwaye zikhanyiswe izicwangciso ukuba athengise ikofu ukuze iresiphi ngasese.

musa ukubiza njani iphenyane ...

Seattle - iziko omkhulu waseUnited States kumntla-ntshona kunye ethekwini enkulu. Ngoko ke, ukucinga igama nenzala yabo elizayo - ikofu "Starbucks", abaseki bagqiba egameni umthetheli oncedisayo yenqanawa whaling ukusuka kwincwadi odumileyo "Moby uDick". Igama lakhe Starbucks.

Kwaye conjured ilogo. Sagqiba ekubeni sikhwele umfanekiso siren (sikamamlambo). imifanekiso Imibala wakhetha brown. Ngasekupheleni-80 nasekuqaleni 90 ka-oko latshintshelwa eluhlaza. Le umsila asisifutshane kancinci. Ityesi intombazana efihliweyo emva iinwele etshisayo, umoya. Ifakwe phakathi kwamagama sprocket.

Ekugqibeleni, xa embindini Ubuso intombi-ntlanzi yasentsomini. Imke rim eluhlaza, "kucinywa" nkwenkwezi. umbala logo iye yaba lula kakhulu.

Ngoko ikofu "Starbucks" wabonakala phezu ezitratweni zomzi. Ekuqaleni le nkampani kuphela wathengisa iimbotyi ikofu eSeattle, kodwa eselwayo akukho iphekwe. Ingaba lonto kancinci kancinci. Wanika onqwenela uzame ukuze ke mbhengezeni, kwaye wadlala indima.

Technology abahlobo ishishini elitsha wafunda A. linguPete nenatyisiweyo. Ngo-1981, sele wasebenza iivenkile ezintlanu. Kwabakho i mini-efektri kaJohn ikofu kunye nesebe ukuba iimveliso ayo ivela imivalo zasekuhlaleni kunye zokutyela.

Kwaye ngoko ke womnatha zigqithe ngaphaya Seattle. Amasebe eChicago eVancouver.

Inyathelo elilandelayo yaba sisiqalo urhwebo ngeposi impahla. Kuba kule khathalogu yaqulunqwa. Ngoku uyazi, kwakukho izindlu ikofu, "Starbucks" ngayiphi karhulumente. Kungekudala ezitsha ekuwavuleni kwiindawo 33 kulo lonke eUnited States iphela. Kwaye zonke ngenxa irosta eprintiweyo.

Eneneni Incredible: kwinkampani 90 "Starbucks" ivula kwiivenkile ezintsha. Kwathi phantse lonke ixesha! Le nkampani ikwazile ukugcina ngesantya ligeza de 2000.

Namhlanje akukho mbuzo njengoko coffee "Starbucks" apho karhulumente amaMerika? Apho uya kuvuyiswa ikhefu esihle ikofu? Ngenxa yokuba amaziko ezinjalo yonke indawo!

iimarike ezintsha

Kwaye ngo-1996, inkampani bafikelela kwizinga elitsha: indlu coffee yokuqala "Starbucks" wabonakala ngenxa kwiikhilomitha ezininzi ukusuka eUnited States - eTokyo (Japan). Emva Japan wavula 56 lase-UK. ngokukhawuleza kakhulu ikofu "Starbucks" wabonakala eMexico. Ngoku 250 eMexico City kuphela - amaziko malunga nekhulu.

Namhlanje uthungelwano izindlu ikofu, "Starbucks" liphezulu kakhulu. Zonke iiadresi abadweliswanga. Chaza kungenziwa kuphela amazwe apho data iindawo ezikhoyo, kwaye ke ezinye. It eSwitzerland, India, Denmark, eJamani, South Africa, Poland, Hungary, China, Vietnam, Argentina, Belgium, Brazil, Bulgaria, Czech Republic, Portugal, eSweden, Algeria, iYiputa, Morocco, Norway, France, Colombia, Bolivia.

Kwaye Norway kwindawo yokuqala ikofu "Starbucks" Khetha moya e Oslo. E Beijing, ukuba ibhaliswe entendelezweni moya ngamazwe moya. Ezinye iindawo apho data ise ehotele, umzekelo, eMzantsi Afrika.

Kodwa oku ukuphela! Kwixesha elidlulileyo, ngo-2014, inkampani "Starbucks" "wanikela" ezintandathu izindlu zalo ikofu Columbia anesine - Hanoi. amaziko ngaphezu kweshumi ziya kuba eBogota ngo-2015 Lo nyaka mnye, ukuba icwangciselwe ukuvula cafe efanayo ePanama.

Xa epakini, enqanaweni kunye kwiziqithi

E Disney, kwaye kumazwe ahlukeneyo uya kufumana amaziko "Starbucks." Ziqala ka 2015 kwaba kuhle kakhulu nezithandane ezininzi ikofu. apha kutheni: inkampani ekucamngceni "Starbucks" ngoku wamenywa ukuba banandiphe isiselo eliphekwe eziqithini kwi IsiNgesi Channel.

Ngaphezu koko, kofetorgovtsy banenzondelelo bakwazi ukuziqhelanisa ukuba ilingane injongo bakho ziyinqanawa! Oku kwenzeka ngo-2010. Ivenkile lokuqala ifumaneka ababekhwele kweso inqanawa kumrhwebesha Beelwandle, eyakhiwe shipyards eFinland. Ngobukhulu lelona yesibini ngobukhulu ehlabathini.

Kwaye eRashiya, kakhulu,

Abaphathi zenkampani babe kude kudala malunga imarike pholisa Russian. Kwaye ukuwa-2007 kwakusekho coffee "Starbucks" eMoscow (kwiziko elinye enkulu lokuthenga). ngokukhawuleza kakhulu, abahlali ikomkhulu baye kakhulu le yokutyela, kwaye kwagqitywa ekubeni ukuvula amasebe ezininzi ngakumbi.

St. Petersburg - Ngo-2012, i "Starbucks" sele kwaye kwikomkhulu kumantla ukuthetha. Primorsky Ithemba (kule mall) ukusuka naphi na kwi abathandi ngokukhawuleza yesiselo eliphekwe, ukuwasela, nendumiso.

99 izindlu ikofu ukusebenza eRashiya namhlanje. 71 yabo - kwikomkhulu, ezilishumi - eSt Petersburg. Kananjalo ke e Sochi, Yekaterinburg, Rostov-on-Don nakwezinye izixeko.

Chips benza umsebenzi wabo

Abo babekho la maziko, liyayeka ukuba mangaza zobugcisa abalawuli inkampani sentengiso. Kwaye ngoko bonke ababandakanyekayo kule entsonkothileyo.

biography inkampani encomekayo. Oku kubonisa indlela ende ukusuka kwixesha xa ivenkile coffee "Starbucks" Wabonakala kwiphondo Washington - kwivenkile ezincinane inkulu ubukhosi ishishini ehlabathini.

Fans uthando ukuba kwezi ndawo, ningakwenzi oko ngenxa bazizinhanha umgangatho neziselwayo, kodwa siyabulela kuye ngendlela emangalisayo enomtsalane umoya. Ngenxa yoko, ingaphakathi we yokuqala coffee ayikatshintshi-40 iminyaka. Kukho ahlale izithethe. Kunye abathengi babe ikofu, nangona bakwimeko yinqobo "Starbucks" imyuziyam.

Nantsi enye umzekelo. Kuzo zonke iivenkile zethu ngexesha elinye ihlabathi idlala umculo efanayo. Kwaye indebe yephepha phezulu ebhodini incence kume khonkcweni; kuba kuvumela abathengi ukuba ukuvutha izandla zakho.

Kwaye ukuba kukho i menu zityebi! Le ikofu kweentlobo ezahlukeneyo (kuquka ngamaxesha athile). Kukho kwakhona oluninzi isiraphu, iti, salads kokukhanya, Kakade ke, kukho inani elikhulu dessert.

Musa ukulibala malunga Thermomug odumileyo ukuba zingathengwa lona njengesikhumbuzo kunye iikomityi brand kunye iindondo.

Ukunyamekela malunga nokusingqongileyo

Kwiminyaka embalwa edlulileyo inkampani lasungula inkqubo ebizwa ngokuba "Umhlaba ukuze igadi yakho." iinkokeli Empire wagqiba ukuba ishishini labo kufuneka indalo. I wachitha Imihlaba ikofu , ebe kuthengiswe ngabo bonke ukubenza, abo kwiifama zabo. Ngapha koko, oku kusetyenziswa ngumgquba.

Ngoko ke "Starbucks" wenze elinye inyathelo elingene iqhosha. Le nkampani baqalisa ukuprinta iitawuli iphepha kunye neengxowa inkunkuma ezincinane. Le ndlela ithetha yogcino lwezixhobo zendalo.

Inqanaba elilandelayo - ri imveliso yethu. Ekwenziweni cups ngenxa iziselo saqalisa ukusebenzisa inxalenye erisayikilishiweyo - ekhulwini 10 kuphela. Omnye umntu athi ukuba incinci kakhulu. Noko ke, njengoko iziphumo ze "Starbucks" yanikezelwa ukuba ingcamango Award National of.

Ungaze yimani

Le conservatism nokungafuni ukutshintsha into ikofu "Starbucks" ayikwazi ukugculelwa. Ngoko ke lowo nyaka, inkampani olungileyo esinye ezintsha.

Ezinqinileyo (in "ezinqinileyo" translation) - ngoko ke line yasungulwa ngo-2008. Client inikeza unsweetened (akukho iswekile) kunye neziselo ephantsi-osidingayo - ubisi skim. Wonke behlohla oko akufunayo iseti iimveliso sweet yendalo - iswekile omdaka, ubusi okanye isiraphu.

Ngo-2009, abaxhasi baye makalinikwe elinye ezintsha - oko ikofu, kodwa iingxowa iti. Kwaye ke ekumgangatho ophezulu ukuze abantu abaninzi bakwazi ukuqonda le nangoko othululwayo okanye ukwenziwa entsha?

Ngokusebenzisa ixesha iindwendwe amangaliswa kwakhona ezintsha ekhethekileyo. Eli xesha yaba ubuninzi bobungakanani lwendebe - ngumqulu oz 31.

Emva kwexesha elithile, inkampani kwakhona emehlweni abathengi abathembekileyo, eli xesha umatshini umdla. Wanika lo coffee ngokwayo. Oku zipakishwe iindebe lweplastiki ezingcakacileyo ubisi - Latte.

Ngo-2012, le menu coffee "Starbucks" wajoyina enomkhenkce iziselo-unuke. Bona ziqulathe isicatshulwa iimbotyi eziluhlaza (arabica). Kwakhona ziquka ntlobo iziqhamo, kwaye, kakade, caffeine. Le mveliso iyaziwa ngokubanzi. Abantu bayathanda "incasa strong - ngaphandle ivumba ikofu." Zakhe

Ngo-2013, kwixesha elitsha - ezithengiswayo ngeselula Twitter eqongeni. Emva konyaka esuke umgca yakhe imveliso yeziselo nezihlwahlwazayo,-ebizwa ngokuba 'isandla-eyenziwe ". Liyafumaneka ezithengiswayo phantsi kwegama Fizzio.

Iinkokheli emhlabeni kwaye uhlale

Ngo-2013, inkampani "Starbucks" uphakathi kwabo iinkampani nemibutho kuye kwaqatshelwa nabaqeshi phambili ehlabathini. Fortune iye yaquka ishishini yekofu kuluhlu Wawongwa kwamashishini amakhulu phambili.

impumelelo loo mbutho iphumeze ngenxa inkqubo isandi kakhulu kwaye efanelekileyo intlawulo. Okokuqala, le ncwadi waphawula nesibonelelo ixesha elongezelelweyo. Okwesibini, isibakala wokukhula somvuzo abasisigxina nokuba imo yoqoqosho yehlabathi. "Ngamnye umqeshwa Starbucks 'ngaba ngokwenene ukwakha umsebenzi ngempumelelo kule nkampani ndimke bartender eziqhelekileyo kumphathi phezulu.