Impahla ophambili kwemfuno - na ... Unikezelo kunye nemfuno kweempahla. nezinto zodidi

Sonke ngendlela enye okanye elomnye abathengi nantoni na, nayiphi na imveliso iimveliso kunye neenkonzo. Kweli hlabathi siphila kulo akukho go! Ngamnye kuthi, ukuba nje kuyimfuneko ukuze yenze imisebenzi ebalulekileyo, ukuseka ubomi. Ngokuphathelele koku ezi ezahlukeneyo iindidi zemveliso, ezenzelwe ukulungiselela iinjongo ezahlukeneyo. Ngoko ke, ukuqonda bayavuma awukwazi buhlungu.

Inkcazo "impahla"

Lwaba ethetha, oku konke oluhlangabezana neemfuno zethu kunye neemfuno. Yintoni kucetywa ukutyiwa kunye nokusetyenziswa olunye okanye kutsala ingqalelo. Supply kunye nemfuno kweempahla kwi "uluntu kwabathengi" banamhlanje cishe self-ilawulwa kwaye ngokuxhomekeke kwimithetho engundoqo economics. Siyazi kwimbali ukuba imimiselo eyenziweyo nasenzo kukhokelela becala kwiziphumo ezibi kwaye lo ngumba yatshabalalisa kuqoqosho. Nayiphi na imveliso kubume bayo - inkonzo yokusonjululwa naziphi na iingxaki, ngokutsho abathengisi abaninzi abadumileyo. Ngoko ke, UElmer Uiler, umzekelo, ukuba uze uthengise inyama, kodwa inkqubo sizzle yayo eziluncuthu, nowezojiweyo ngepani. NoCharles ingadumeli wathi fektri wavelisa zokuthambisa, kwaye ndinethemba ukuba athengise kwivenkile yakhe!

ngezigaba impahla

Kukho amaqela amabini amakhulu zezi:

• "A" - iimveliso imveliso.

• "B" - iimveliso ukutyiwa lobuqu.

Uqwalaselo olubukhali kunye nani lokugqibela. Ibandakanya subgroups zilandelayo.

1. Products zokusetyenziswa ixesha elide. Oku amanqaku izinto elungiselelwe ukusetyenziswa ngokuphindaphindiweyo. Imizekelo: impahla yokunxiba, iifriji, iimoto.
2. Impahla ukusetyenziswa zexesha elifutshane. Ingaphela kwimijikelo omnye okanye ngaphezulu. Imizekelo: ityuwa, okuziinkozo kunye neswekile.
3. FMCG (DC) unikezelo. Bona wathenga rhoqo, rhoqo, ngaphandle kokuthandabuza, uthelekiso phakathi kwabo. Imizekelo: Icuba, iphepha, isepha, intlama.
4. Impahla uzothenga. Yathengwa, njengoko umthetho, ngaphandle uphendlo phambi nocwangciso, bona bafuna ngqo kubathengi, njengoko athengiswa kwiindawo ezininzi, ezifana kwi-ofisi ibhokisi. Oku imivalo chocolate, iimagazini, ukuhlafuna itshungama.
5. Iimpahla ixesha likaxakeka. Ezithengwayo, nomthetho, xa imfuno engxamisekileyo kubo. Imizekelo: isambrela ngexesha enzima imvula, ikhephu Umhlakulo ngexesha lipholile.
6. Products pre-ukhetho. Umthengi ukhetha kuzo ngaphambi kwexesha, ukuhlalutya ngononophelo kwaye azinakufaniswa ngamnye ngokubhekiselele umgangatho, ixabiso, ukufumaneka, imbonakalo. Imizekelo: impahla, izixhobo, nempahla. Apha indima ebalulekileyo edlalwa uvumo umncedisi ukuthengisa, leyo ingazisa ulwazi oluyimfuneko malunga ukuthenga kwakho.

Ukongeza, kukho ekuthiwa-iimpahla yabathengi (FMCG) kunye nempahla ebango okhethekileyo. Yintoni abamele?

Consumer Iimpahla (FMCG)

Ngawo ngaphandle apho umntu akakwazi ukwenza. Nabo ke, yahlulwe ukutya kunye non-ukutya. impahla Consumer zisetyenziswa onke amacandelo oluntu, akukho kuphela okanye wezobugcisa. le yonke kwaye imisela ubunzima kunye nokufikeleleka. Ukuveliswa olu hlobo kwempahla - isiseko kwezoqoqosho "Ntetho losetyenziso"! Zeentsilelo kubangela ukuba nemiphumela emibi kakhulu, yaye ngamanye amaxesha ukubhukuqa umyalelo ekhoyo.

Products bafuna ekhethekile

Ngokuqhelekileyo, kuba umthengi zabo zokufumana uchitha iinzame ezingaphezulu. Le nto labels fashion yorhwebo ethile, izixhobo yokuthathwa, izixhobo zesandi, iilokhwe ungcwalazi abafazi, iisuti zabantu, iimoto. Abayi zingathathi naliphi na uthelekiso ngaphambi. Umthengi sele uyazi kwangaphambili ukuba ufumana - "inkampani"! An into engaphezulu ixesha elichithwa kuyo ukufumana ukuya umthengisi, nto leyo brand ethile kuphela. Oku kuthiwa "impahla ezizodwa yabathengi." Imizekelo koomatshini ehlabathini - zokudlala ezibizayo amakhwenkwe aziintanga - brand auto "Mercedes" yaye "BMW". Kwihlabathi khamera yedijithali - "Sony" okanye "Nikon". Kwihlabathi iingubo - "Adidas". Ngokuqhelekileyo, imveliso "ekhethekileyo" ukuthenga, ngokusekelwe esekwe kakuhle izimvo zoluntu malunga lophawu ethile, kunokuba kwi uthelekiso kwamaxabiso kunye nomgangatho okanye neminye imiqathango. Kulo mzekelo, iye idlala indima lesibini kumthengi.

Ingqiqo "isithunzi"

Kodwa ekuqaleni, njengoko bathi, echazwe ngokomthetho. Yintoni na, enyanisweni, udumo, yaye imisela elinegunya yoluntu namhlanje?

Prestige (ukusuka "udumo" French - -ngenxa, charisma) ngoku into kufutshane ingcamango "igunya" - waba nempembelelo, ukuhlonipha (ulutsha "Intlonipho, uvazhuha"). Ngengqiqo lwentlalo - intsingiselo yayo kubangelwa engqondweni yoluntu iinkalo ezahlukeneyo zezinto ezenziwa luluntu: wobugcisa, ubume ekuhlaleni, iimpawu ngokwasengqondweni, kwakunye namaqela asekuhlaleni, imibutho, amaziko. Enye - impahla kunye eziluncedo eziphathekayo yabantu ngabanye kunye namaqela. Prestige kakhulu - isiphumo yoluntu amalungiselelo eziphambili (okanye izabatha, leyo kube ngamnye kuthi), kakhulu ebonakalayo wacaciswa iziyobisi, isikhundla apho abantu abaninzi balahlekelwe iintloko zabo, bachithe ubomi bakho kuwo.

Prestige, njengoko kuchasene ubonelelo ngemali, leyo ekuqaleni iiyunithi zabo badla ezithile. Ukuqonda udumo kwi wonke umntu, kodwa ke kukho eminye imithetho ekungathethwayo, imigaqo kunye namabinzana efanayo kubo bonke. Ngapha koko, ukuba umntu "cool 'ukuhlala embindini nedolophu, nokuba umntu kunye ephezulu kophahla eNew York - ityotyombe! Sekunjalo, oko akumele kube udumo edidekile negunya. Ngenxa yokuba igunya kufuneka anokuzuzwa, kwaye iwonga le ngokwaneleyo nje kuthenga, ukuba imali eyaneleyo kuwe.

Ingqiqo "impahla nodumo"

Ngoko emva kokuba zonke kunokwenzeka ukuba uthanda oku, nangoko, ukuba anike inkcazelo: Products ophambili kwemfuno - oko ... imali eninzi ukuthenga iimpawu bemi kunye neenzuzo, loo mntu ufumana imvakalelo ekhohlisayo ukuba ngoku naye, nangona elinye inyathelo amancinci, kodwa yakhwela wento leri yoluntu ngoku lande ubume bakhe. Undoqo - njengokungathi nshita kwabanye, ingqondo yobango "abanyuliweyo", ukuphucula (kwaye zokuzicingela) self: Ndithenge, kodwa abakwazanga, ndafumana - kwaye awukho! Ngenxa yokuba kakhulu kubaluleke ngaphezu koko, kodwa ungubani wena. Noko ke, nangona konke oku, kukho iimpahla yabathengi ophambili - yinto yinyani, ngaphandle apho akunakwenzeka ukuba baphile kwihlabathi lethu namhlanje. Bathi iimpawu ezizodwa, ekhethekileyo, njengoko umthetho, abe uphawu ezaziwayo-kakuhle okanye imvelaphi kuphela (oko kuphakamisa ngakumbi umnini phezu abanye abantu). Ezinye abathengi ukulungele ukufumana iindleko ebonakalayo xa imali kunye nexesha ukufumana impahla ye imfuno ezidumileyo. Imizekelo scale encomekayo. Omnye ukuba athenge imoto ophambili, thatha imali enkulu, nto leyo akunakwenzeka ngokupheleleyo ngoko ukuba ahlawule. Abanye wavuma ukubeka ishishini yokusebenza ngenxa yokuba ekuphumezeni injongo iwonga: ukungena kwesazinge abantu isigqibo ziyahlelwa zabanye.

Ngeempawu ezicacileyo zolu hlobo kwempahla

Impahla ophambili kwemfuno - kuba phantse lonk ubutofotofo. Villas, elwandle, obutofotofo kunye neemoto collectible, izacholo, ikhangela ... Bona ebonakala ixabiso eliphezulu kakhulu. Kodwa kunqabile ukuba ithengwe. Ngoko ke, ngokuba ukukhuthaza izinto ezithengiweyo indima ekhethekileyo enjalo ngoku udlalwa nge ukuphunyezwa ngamnye, intengiso zobuqu. zentengiso yazo ugxininisa ngamandla yokuvelela iimpahla ezithengiweyo. Kunye nabenzi bakhetha indlela lonikezelo kuphela, nto leyo egxininisa isimo sabo ezizodwa.

Housing njenge imfuno imveliso ophambili

Uqoqosho bha ngumbindi kweemfuno zabantu kunye neemfuno. Kwaye ke uluntu enzima uba ukuhlangabezana neemfuno zabo lwezindlu. Abanye abaphandi baye babange ukuba inkcitho engaphantsi ngokutya kunye nempahla (okubalulekileyo), kungona kuba phezu kwezindlu. Ukongeza, i "uphahla phezu kwentloko yenu" Kusekho imfuno yempahla ophambili. Abantu abafuna ukugxininisa zabo eziphakamileyo izikhundla ekuhlaleni, zama ukuthenga yokuhlala obutofotofo hayi nje kuphela ngenxa lula, kodwa ukuba abonise nabanye imfuyo yabo. Ngokomzekelo, eRashiya kwiminyaka yakutshanje esiphuhliswe ukwakhiwa magnificent eninzi, ebonisa ngubani na 'inkosi yobomi "! Good okanye embi - ngumgwebi ngokwakho.

iziphumo

Kakade ke, iimveliso ophambili zifuna - a uhlobo owayebalasele ubomi, enye yeendlela kukukhuthaza leri ekuhlaleni kwabantu. Awukwazi asinakuyikhanyela indima ethile elungileyo kuphuhliso lamazwe kunye noluntu lwabo. Kodwa asimele silibale ukuba nodumo - isiziba singanyangekiyo kwaye ziyatshintsheka, kwaye kungcono ukuba bafumane ze bafumane intembeko ngaphezu ukusetyenziswa nodumo ezithengiweyo.