I edumileyo ibhiya Dutch uHeineken: indlela enzima lokwamkelwa

Ezi ntsuku beer uHeineken yeyona idumileyo eNetherlands. Kodwa bambalwa uyazi ukuba enze ngoko ke kwafuneka ukuba aye ngokusebenzisa indlela kunokuba nzima.

A incinane

Yonke le nto yaqala ngenkulungwane ye-19. Kuloo minyaka, eli lizwe itshayelwe lonke-ukusela. Abantu basela kakhulu yaye ngokufuthi. Umqombothi xesha ngaphandle ubabalo, yaye abalandeli zokuzonwabisa enjalo kudliwe ngexesha utywala - igin. Oku wathabatha ithuba usomashishini oselula Gerard Heineken. Umama wamnika utshwala sikhulu kweli lizwe, yaye mfo ezingamashumi amabini anesibini wagqiba ukuwenza edume umhlaba. Kulapha okokuqala kwaye kwakukho beer Heineken. inkosi Young waya lo mbandela engqondweni. Okokuqala, wazama ukuqonda ukuba yintoni le beer wengingqi ungaphantsi isiselo odumileyo waseJamani. Ukuze wenze oku, wafunda ngenyameko amava ziingcali wohlobo. Kwathi kanti loo ndawo umahluko kuphela ilele netheknoloji zamalungiselelo. Emva koko, kunokuba sihambe, waqala ukusebenzisa ezantsi-ukubila kwayo. Umphumo waba ukusela ukukhanya ngomoya wobulali, incasa, noxhamla ubuncwane. Ngoku ibhiya asiyo "okulahlwayo kubasebenzi nzima." Wayesele tsakela yokuthenga namanenekazi ngokwenene. Kwaye ke ixabiso yokusela ezinjalo ukuba singanakho abantu kuphela esisityebi. Ekubeni Heineken ibhiya waqalisa uhambo yayo loloyiso elizweni jikelele.

ingqalelo kwihlabathi

iingeniso zenkampani wakhula kunye wathandwa okumangalisayo. Oku kube negalelo kakhulu kule meko yezopolitiko. Okokuqala, imfazwe ka 1870 sinamafu indlela kwimarike Dutch yeyona okhuphisana ibalulekileyo - eBavaria. Emva koko, onke utshwala zadityaniswa iqumrhu mnye, kunye Heineken utywala yaba imveliso kuphela hlobo yayo inxaxheba kurhwebo lwasemakhaya. Uphuhliso olulolunye zemveliso waya imozulu izolile abantu abadla bodwa ngokupheleleyo. Zazi esweni umgangatho weemveliso, kwaye ahlawulwa off. Emva kwexesha elithile, inkampani yagqiba ukuvakalisa ngokwayo eYurophu. Ukuze ukumangala bonke, ufikelelo kwiimarike zangaphandle ube yimpumelelo kakhulu. Le nothululwayo nje ukuthandwa, kodwa iphumelele iimbasa ezininzi ezidumileyo. Famous ezintsha zasebenza yi iglasi, kwindawo yokutyela e-Eiffel Tower. Kodwa inkampani akayeki apho. Kungekudala, iintlobo ngaphambili olungaziwayo lwe Igwele yaphuhliswa ziingcali. Kwathiwa ke eqinisekisiwe kwaye ke inkalo ephambili nomnikelo omtsha. Songeze amatsha abachaphazelekayo inkqubo sokupholisa. imisebenzi Reconstruction baba ujingi ngokupheleleyo, yaye kwiminyaka kamva ezandleni Gerard Heineken lalisele inkulu e-Holland utsha Company.

izikhongozeli ezingaqhelekanga

Ukususela kumaxesha amandulo nokupakishwa kuphela yotywala ifatyi wayekhona. Le unikwa kakhulu zathengiswa iglasi, ukuze zifakwe ukuba zikwazi ukuthenga kuphela nomgqomo zebhiya. Ngokuqhelekileyo, ukuba isikhongozeli ngomthi enkulu umthamo ngokwaneleyo. Sela ukuba imali mnye kunzima. Ngaphezulu, kufuneka kuqatshelwe ukuba beer - isiselo kufuneka ukuba zidliwe ngoko nangoko emva kokuba unsealing kwisikhongozeli. Kwisithuba nje ixesha elifutshane ukuba ithe ayaba nasongo. Mhlawumbi yiloo nto kule minyaka Wabonakala kwintengiso container encinane ngokohlobo iinkonkxa itywiniweyo neebhotile kwamandla ezahlukeneyo. Kodwa ke iingcali zenkampani Heineken wagqiba ukubuyisela isithethe endala ize iphuhliswe ukwenzela yokuthengisa utywala nomgqomo design entsha ngokupheleleyo. Kwakugcwele isikhongozeli equka umzimba yesinyithi,-crane kunye izixhobo kumgaqo uxinzelelo. Umgaqo esebenza ngayo le bhafu lulula kakhulu, zonke ezikrelekrele. Ngaphakathi kwemigqomo a iCartridge encinane ezele carbon iyasebenza yaye mayixhotyiswe cap eyodwa vana. Yaba nguye ogcina uxinzelelo ngaphakathi kwisikhongozeli. Oku kukuqinisekisa njalo kwaye yenza kube lula ukusebenzisa imixholo ukuya nethontsi lokugqibela.

Mbiko ngu

Ezi ntsuku, phantse nayiphi na ivenkile unako ibhiya Heineken ukufumana. Izimvo ngale isiselo ixutywe. Umntu uthe ezimbi futhi ezingemnandi. Kodwa abathengi abaninzi bayavuma ufanelwe intlonelo umqombothi. Eyokuqala ugxininisa Isakhiwo yaso yendalo kwaye kungekho naziphi na kwisigcinakaliso. Emva koko, abathengi bahlawula ingqalelo incasa. ubumnandi Light, ukungabikho ngokupheleleyo yobukrakra kunye livumba ubuncwane isonka anganika injabulo gourmet. Le nomnikelo kuhle ukuba uthululele kwiglasi ekhethekileyo. Amber umbala ulwelo kunye ashinyeneyo, amagwebu luninzi nangoko ukuba ufune akhe ukuzama le beer. Abanye bathi ukuba iibhotile emva ezintathu okanye ezine ubukrakra nangoku uvalo. ukuba ukulahlekelwa ingqiqo zinkulu: Kulo mzekelo, omnye kuphela kungenziwa ukucetyiswa. Yonke into ibe umda. Inani elikhulu nkqu othululwayo kakhulu okumnandi kungabangela uzothekile. abathengi abaninzi thelekisa le beer odumileyo Dutch kunye imoto elungileyo. Kuyimfanelo efanayo ephakamileyo njengofanelwe yintlonelo.

Inkampani enkulu

Iya isanda, kwiminyaka yakutshanje ulutsha ukhetha utshwala isiselo esingundoqo iqela lakho. Kuye waba isiko. Ke amadoda aloo umqombothi gqolo ukuba kuyafuneka. iintlanganiso ezinjalo axakeke kakhulu ukuba ukusebenzisa izikhongozeli ezincinane. A mfumba iibhotile ezingenanto kunye iitoti phantsi kweenyawo kudala ukungaphatheki kakuhle. Ngaphandle esinjalo, inkampani Heineken ndaqalisa ukuthengisa utywala kegs. Nokupakishwa kwaba lula kwaye kakhulu ukomeleza. Ibhedolaki Beer Heineken (5l - version classical) yi ndiyindla kuhlinzwa isivingco okhethekileyo, eyakhiwa kwiqweqwe phezulu. Nomnikelo unako engekabili iiglasi okanye iindondo beer okhethekileyo. Okubangel 'umdla kukuba, le beer emva kokuvula i-phakheji kunokugcinwa kwaye fresh njengokuba kangangoko 30 iintsuku. Kuyinto elula kakhulu kwaye aluncedo. Kwisingxobo aqhelekileyo ixesha le beer ibhuqiwe yaye ulahlekelwa zonke iipropati kwayo. ivale ngokubanzi ngokukodwa eyakhelwe ngaphakathi isiguquli yenza kube lula ukuba kusoloko isiselo esandleni kwaye Ungakhathazeki malunga nomgangatho.