Danish Pandora: imihombiso kwi indlela ngexesha

History of Pandora uphawu yaqala amaqabane okuqala Enevoldsen shop izacholo encinane kwisithili isilinganiso Copenhagen. Emva koko, ngo-1982, Per and Winnie waphupha ukuba ivenkile ethengisa izacholo Pandora, kuya kuvela ezitalatweni ephithizela kwizixeko ezinkulu ehlabathini. yemveliso A Kamva, esi sibini izama uyizinzisile emazulwini Thailand kunye Ekuveleni nkulungwane iye thaca ingqiqo yayo Pandora Style. Emva kwexesha olude elifutshane bexesha zokuphuma, eqonda iimveliso Pandora (jewellery), Wabonakala eUnited States (2003), Australia, kunye Germany (2004), Great Britain (2006). Namhlanje, nezacholo ezithandwayo seemodyuli kunye nezinye nezacholo brand zingathengwa ezingaphezu kwe-10 amawaka. Kwiivenkile Uthutho nokuStorisha Utshintshiselwano kumazwe amaninzi.

Brand, apho izacholo ke Obusemagqabini ubunjani, usekela imisebenzi yayo phezu isifundo ngenyameko weengcibi abanezakhono eziphezulu ubuso bonke, kunye neenkcukacha ezincinane imveliso nganye. Abayili abathanda eynza wexesha elizeleyo iqela le nkampani, ukudala isihombiso classically oluhle akholisa kwindibaniselwano izivatho of nezithethe zamandulo kunye concepts mihla. Leyo yindlela kumzobo yokuqala rough senziwa similise yintoni na namhlanje ezingqondweni abafazi lonke umhlobo kwihlabathi kunye elithi "Pandora" - izihombiso, yakwazi ukuba ukuveza ubuntu, classically ezintle yaye ngexesha elifanayo mihla.

Izacholo - le Pandora ikhadi brand

Izivatho ngokwemo izacholo e Denmark waya ezithengiswayo 2000 waza wathengisa seenyanga ezimbini. Ngoko ke igcina wenza imiyalelo okuphindwayo lwezincedisi kusefashonini - Iimodyuli izacholo umtsalane, ingqiqo kuyilo yasungulwa Pandora. Izacholo, ukuvumela ukuthatha isimbo lobuqu ngokukhawuleza iphumelele iintliziyo abalandeli izacholo ayibizi kakhulu. Le nkampani waqhubeka nokwandisa uluhlu yayo, ngokwenza iimodeli emitsha ekumgangatho ophezulu izihombiso ezinamagama: amakhonkco, namaso, namacici. Ngenxa ingqikelelo ekhethekileyo uphawu Pandora izacholo wadala yinkampani, ngokubonelela shopper ngamnye ithuba makathathe unique, ngokugqibeleleyo ezingqanyaniswe nokukhethwa, imo bezwe izinto. Ukuze wenze oku, wena kudingeka nje ukuba athenge i nesacholo esenziwe ngegolide, isiliva okanye eluswini, uze ufumane indawo kuye namacici ngamakhubalo, apho kukho abantu abaninzi. Kwaye iintlobo amaso, namakhubalo, ezenziwe amatye anqabileyo, amatye kunye namatye anqabileyo, kuba ngakumbi nangakumbi. Uhlaziywe, kancinci, xa kube mnandi yokudibanisa, ukukhetha kwisi nesongo isiseko umbangi wawo, amabhinqa abathengi ngokwabo babe abayili, intsebenziswano bemeko- izacholo ekhethekileyo. Stylish Pandora Jewelry ubhetyebhetye kwaye zongeza ngokugqibeleleyo kwaye uvuselela zombini ngokuhlwa kunye nemifanekiso emini. Ngaphezu koko, eli bali ekhethekileyo wadalwa amaso, namakhubalo, uyakwazi ukunika umnikazi wayo umtsalane ngendlela ingakumbi nomtsalane, khetha kwi kwisangqa nabahlobo.

Namhlanje, liphupha isibini esitshatileyo Enevoldsen, wabaseki lophawu, kungathathwa ukuphumeza, njengoko kwisiqingatha nemazi abasemhlabeni unethuba ukunxiba ubuncwane ezizizo ukusuka Pandora - imihombiso, kunye ibali ukutyhilwa intombazana eselula okanye lady, kwaye Ukuntsonkotha isimbo yalo ekhethekileyo.