Crowdfunding - a ... Imizekelo crowdfunding eRashiya

Njengoko ukhula, i Internet uba sisixhobo imisebenzi ngakumbi nangakumbi. Masithi ukuba phambi kokuba womnatha ukuba ukusebenza ikakhulu okanye fun - kodwa ngoku kunye nezibonelelo ezifanayo zentlalo Ungahlela nayiphi na intshukumo, okanye ukuphuhlisa ingcamango ukwenza i real ekuhlaleni "indumezulu" kuzo zonke izinto asukuba wasibeka.

Enye yezona imizekelo emihle indlela Internet ingaba ngeqonga esinamandla umbutho zentlalo abantu crowdfunding. Le yintshukumo elitsha noko, nesuka kwi-West, nje kwiminyaka embalwa eyadlulayo. kwakunjalo ekuqaleni, Kakade ke, ingcamango nje, ngokuthe ngcembe ayegqunyelelwe kulo lonke ushishino, umthamo leyo, ekupheleni kuka-2014 iqikelelwa kwi billion 5.1 zeerandi ehlabathini lonke. Ngale mali ixhaswa ngemali inani enkulu yeeprojekthi umdla, qala-ups, unyuso kunye nangaphezulu.

Crowdfunding eRashiya, Kakade, maqhezu elincinane ngokwentelekiso ezi mali. Noko ke, nkqu ilizwe lethu ukudala iqonga ukwenza kundlunkulu ukuqokelela imali kwaye thumela ukuba abo okanye ezinye iimfuno. Eso intshukumo, yintoni iingenelo zayo nendlela inxaxheba - ukubona eli nqaku.

Yintoni na?

Makhe siqale kwenkcazo 'crowdfunding ". Ngoko ke, njengokuba sele uqonde mhlawumbi, igama zivela kulwimi IsiNgesi, oluthi luqokelelane yi ngokudibana abanye ababini - isihlwele (in translation - "isihlwele") kunye mali ( «utyalo»). Ngenxa yoko, kuzo nakuthi, eli gama lithetha "ingqokelela omkhulu kwemali evela abantu abaninzi."

Ziyenzeka, apho sithetha crowdfunding - ayikho into abantu beze nayo kwiminyaka yakutshanje. Uluntu Kudala kwaziwa ukuba amandla (s) bahlanganisene, unako ukuphumeza, injongo ethile jikelele wanda. Enyanisweni, ziyonwabele kangangeenkulungwane.

Kwaye le nto kukuba wavela kutshanje amaqonga crowdfunding kuthungelwano, olwenza kwaba lula kakhulu lo msebenzi. Ngoku, ukuze ukubhengeza nokuqokelelwa kwemali, ngokwaneleyo ukuba ukuthumela nje umyalezo kwi-network lwentlalo. Kunye nabantu abanomdla "ukubamba up." Ngoko ke, sigcine, kwaye iimali eziqokelelwe kumaqonga mihla. Nabani unikele nento oyifunayo. Iimfaniso, apho asebenza iqonga crowdfunding, kukho ezininzi.

Umzekelo, kusenokuba ukuba ukuqokelela kuthetha njengomnikelo yesisa (umz; ngokuba unyango umntwana); njenge-attachment, ilandelwe yi ngumvuzo (apho umntu unika imali ufumana isampuli imveliso okanye kundikhumbuza evela kwinkampani imbuyekezo). Umfuziselo wesithathu, apho ukuqokelela imali, kukutyala - xa abantu banikela imali ngenxa kwisibonda kwindawo kuqaliso.

Kutheni na oko?

Impendulo umbuzo why ufuna iprojekthi crowdfunding ilula kakhulu. Model izimali ephambili Injongo kukuba, kuqala kwiinto zonke, ukuba bandisa mali ethile. Injongo yale ingqokelela kunokuba nantoni - ikhondo unyango, ukuqokelela igajethi omtsha ukubamba isiganeko ukukhulula uphulaphule umculo, njalo-njalo. bonke Oku kuxhomekeke ekubeni ngubani ofumana imali, yaye wenza ntoni lo mntu (qela labantu).

Kwixesha elizayo, imali eyabiweyo ngendlela enjalo, njengoko kwaba ngenxa ekuqaleni, umzekelo, imali evela abatyali beze akhawunti eyodwa yokuphumeza crowdfunding (kukho ezininzi eRashiya), ize emva koko ithunyelwe kwi intlawulo enye ukwenzela ukuthenga izixhobo, eziqeshisayo istudiyo njalo njalo. Kwezinye iimeko, imali eya kukhutshwa kwaye umqalisi lokuqokelela kunye ngenjongo yokuba babonisa sabelo sabo kokuqala. Noko ke, kule imeko, Kakade ke, ezi iimali esweni.

ngubani onokusebenzisa ngayo njani na?

Abantu abakwaziyo ukwenza isicelo ingxowa idla elingazange lithathwe. Abanini Resource ozibandakanye crowdfunding (site Russian ngokunjalo), zithatha izicelo ezivela nabani na ongathanda ukuzama ukukhulisa imali ukuphumeza injongo yakhe. Ngaphezu koko, luhluzwa kwaye zikhethwe ngononophelo ukwenzela ukujonga ukuba yeyona projekthi befanelekile. Kakade ke, xa kwiqonga ngalinye sinengqokelela yaso imiqathango abona ukwahlula izicelo ezinokuba umdla ukusuka isenzakalo. Ngoko ke inkqubo iqale ingxowa. Ngokufuthi, ukusuka zokuqokelelwa lwabasunguli kufuneka bachaze kangangoko kunokwenzeka ngawe kunye umbono wakho ukunika ubungqina kunye izibakala - bonke baya kwanela wonke ukwenza yabo abayityale kweli shishini.

model umsebenzi

Ngoko ke, yenza kube kancinci icace zisebenza njani izinto, sibonisa indlela iprojekthi crowdfunding imodeli ngokucacileyo. Njengoko unokuba ugqibe ekubeni zonke iqala nge mbono. Ukuba kufuneka beze phambili, ngoko leyo izibane kuyo, ucinga nokwenziwa kwayo angenise isicelo kwisiza zokunyusa imali.

Wenza oku ngokungqinelana nemiqathango (ummiselo) feed. Amaninzi kufuneka ngenyameko ukupeyinta, yintoni eyona kunye nentsusa kwengcinga yakho ngubani kunokuba luncedo, ngaba uza njani ukuphumeza kwaye, kakade, phi nanjani yimalini oza kulichitha ukuze aphumeze icebo lakhe. Yonke i data ushicilela kwi projekthi, kwaye ke wonke ubani angabona ukuba benze igalelo.

Okulandelayo, iphulo lakho iqala. Le sayithi esabela kuni ixesha elithile, ngexesha apho kufuneka ukuba makaqokelele isixa esithile semali. Umzekelo, zingaphelanga iintsuku ezingama-30 iprojekthi yakho kufuneka umvuzo 100 lamawaka eerandi. Xa kunjalo, ukuba utsalele umnxeba 109 000, abaququzeleli kuninika ukuba isixa ekufezekisweni iinjongo zakho. Ukuba, umzekelo, iprojekthi yakho babawa kuphela 73 lamawaka eerandi (nedobiraet nemali emiselwe ngaphambili), loo nto ithathwa abungebi yiyo inene. Imali kubantu abakude, buyela kuwo.

imizekelo abaphumeleleyo ehlabathini

Ukuze uqonde ukuba asebenze njani kwixesha elizayo xa crowdfunding Russian, singakwazi jonga kwi imizekelo kakhulu ehlabathini - iqonga kakhulu yimpumelelo, ehamba imisebenzi yayo, ingakumbi kwi-US Kakade ke, lo KickStarter. Le iqonga lonke ixesha lokubakho layo liye laqokelela iibhiliyoni zeerandi ukuze kuphunyezwe izinto ezithile. Eli linani kakhulu ekuqaleni-ups, ezinye apho ndafikelela nasekudeni nanto.

Yintoni eyona ephawulekayo kule ndawo - ngoko ke ithemba nxaxheba ngamnye. Khawucinge nayiphi Umsunguli, ukudala iphulo ngokwaneleyo okulungileyo, nako ukuzisa ingcamango yakhe ebomini, kwaye nikezela ngemveliso yakho. Okokuqala, ikhuthaza abantu ukuba basebenze kuphuhliso, ukuza into entsha nowothusayo; okwesibini, iiprojekthi ezifana KickStarter, ukuvumela ukuba ukudala izinto eziya ekugqibeleni ukutshintsha ubomi babantu bube ngcono. Ezi ziquka: izinto ezintsha, isoftware, umxholo, yaye phi - konke oko kuya kuba yingenelo nakwabanye.

Projects e Russia

Esisebenza eziliqela crowdfunding-sites. Phakathi idumileyo: "Yonke encinane kunceda", "Tugeza», Planeta.ru, Indiegogo, Kroogi enye. Bonke bephela ukusebenza neeprojekthi ndlela ezahlukeneyo, ezinye - ngokwentelekiso kutshanje (malunga nonyaka okanye emibini). Nangona kunjalo, ezi sayithi nalo ixesha ukubonisa ezinye iziphumo (umthamo mali waboleka). Umzekelo, BoomStarter - 5 million engange, Planeta.ru - 10 million njalo njalo. Kwiminyaka ezayo, njengoko iingcali kwangaphambili, sinokulindela ukuba ukukhula lentengiso amaxesha 7-9 ngonyaka ngamnye. Ngenxa yoko, nathi ukuba i "indumezulu" ngokwenene into eyaziwa ngokuba crowdfunding. site Russian, kuyabonakala ukuba, oku sele ukulungele.

Ungayifumana njani le mali elifanelekileyo?

Lo mbuzo ekukhathaza nabani ukuqokelela imali ngale ndlela. ezisemqoka apha ezimbini - inkcazo ingcamango kunye nobudlelwane alo karhulumente. Ukuze iprojekthi enamandla ngokwenene, onomvuzo, kufuneka ucinge nzulu malunga nenjongo yayo, uhlobo kunye nokuphunyezwa iimpawu zobugcisa ntetho. Yona PR, kuxhomekeke bangaphi abantu uya kudluliselwa kuye imali yabo. Ngoko ke, ukutsala zosasazo zasekuhlaleni (hayi kuphela) yomkhankaso zabo zentengiso, ubuya ukuyeka.

amathuba

Amathuba ezinikezelwa crowdfunding (oku ngenene indlela eya ekuphileni iprojekthi yakho) phambi ngamnye kuthi akupheli. Eyona nto ibalulekileyo - bazazi oku ukusebenza kwi ingcinga yakhe, ithemba, ukuba akukho nto yenzekayo ngoko nangoko. Sebenza - niya kuphumelela! Amava inani elikhulu abanye abantu ebonisa.