Advertising contextual Yandex

intengiso ngokoMxholo Yandex ngqo - isixhobo elula nefikelelekayo ukwandisa yokuthengisa. Okwangoku ngayo usasazo elikhulu yabaphulaphuli kwimarike Russian (malunga 66%). Ngokuqhelekileyo le nxalenye kubasebenzisi yokuhlawula amatyala aneleyo kunye nomdla ngokwenene ekuthengeni iimpahla neenkonzo.

intengiso ngokoMxholo Yandex kuquka ulwazi, iintengiso ezimfutshane malunga kweempahla kunye neenkonzo.

Ntengiso ekuboniswa injini SERPs Yandex kwaye kwiziza inxaxheba yothungelwano yokupapashwa. Le yokugqibela kuquka sites iqabane yokukhangela ne izithuthi eliphezulu (umz, aport.ru), kwakunye nezinye iindawo ezinxulumene (irr.ru). Ephendula umbuzo umsebenzisi zokusetsha Iziphumo amaphepha babonisa ad. Kokuba zibekwe kwiindawo weendawo, ukuba amagama kumakishwa iziza iqabane efanelekileyo Yandex, okanye ukuba umfaki sicelo ngaphambili abanomdla izifundo ezifunekayo.

Iindleko zeenkonzo Yandex Direct

intengiso OMFUTSHANE Yandex akayi kuhlawulwa ngenani yokuvela kunye nokuguqulwa zomsebenzisi ethile kwi resource. nendleko unqakrazo okanye leenguqu uzimisele usebenzisa ifandesi kwaye kuxhomekeke kwizinto ezininzi:

a) Ukhuphiswano Subject - iindleko ixhomekeke kwinani iinkampani ngokubeka izaziso Yandex. iinkampani ngaphezulu nangaphezulu - oluphezulu iindleko. Ixabiso lokuqala yi-30 eesenti, ukuphela ukufikelela 1500 engange.

b) Clickable (CTR) of amagama - igama eliphambili ngakumbi ncam ofanayo, kokukhona kuya kuba iimephu "engenanto" kweli binzana isitshixo kwaye ephakamileyo CTR, ukongeza, nqakraza nganye ezilandelayo kwi amagama iba enganeno kuwe. Nentlangano efanelekileyo, unako ukuqinisekisa ukuba konqakrazo eziphezu SERPs, uya kuba unqakrazo atshiphu, ibekwe kwizikhundla ezifanelekileyo.

c) enqwenelekayo indawo ad. intengiso ngokoMxholo Yandex uye iindlela ezimbini yokuhlala: kwi SERP (phakathi iintengiso-3), okanye ngasekunene kwayo (akukho iintengiso ngaphezulu kwe-9). Ukubeka iintengiso SERPs ubizwa ngokuba ukufakwa okhethekileyo. Ngokuqhelekileyo, ubuninzi uthumelo kwisiza lwenziwa ukubekwa kwindawo ekhethekileyo, ichaphazela ukunyuka kwamaxabiso konqakrazo. Kodwa ke, njengoko kutshiwo apha ngasentla, indlela efanelekileyo ukunciphisa iindleko yenguqu ukuba ucofa kwinqanaba ekunene kunikezelo.

Kwizikhundla zokuqala-4 ukuya ekunene wokukhutshwa zinxulumene ukuqinisekisa ukunikezelwa. Le ntengiso zesimo Yandex uya esiboniswa lonke ixesha ungena ibinzana ephambili umbuzo search. iintengiso ezintlanu ezilandelayo - imifanekiso non-kwemaliu. Amathuba ixhomekeke ukubonisa izinga kwaye kubukho yokukhupha amalaphu anomyalezo eendaba-phantsi kwazo. Oku kubonisa nentengiso abathengi ', apho amazinga isiqinisekiso efanelekileyo imiboniso kunye nokubekwa okhethekileyo. Ad ujikeleza nalo kunokwenzeka.

Yandex intengiso zesimo ikuvumela ukuba ungacwangcisa imida ukuba andise impumelelo nokubekwa:

a) Ixesha ukubonisa iintengiso. Advertising inokuboniswa ngeentsuku ezithile zeveki kunye nexesha losuku. Ngokomzekelo, kuphela ngeentsuku zokusebenza ukusuka 8.00 kwada 17.00.

b) indawo ukubonisa. Kuyenzeka ukuba ukhethe kuphela womnatha search, kodwa Yandex search okanye zonke izibonelelo ezikhoyo. Kukho umsebenzi okuvelayo kwe ad ukukhubaza ukuba IP-dilesi ayinikiweyo.