River Island - brand waseBritani iimpahla, nezincedisi kunye neebhegi

Khetha ngengubo efanelekileyo - ukuba umsebenzi omkhulu. Kufuneka ithathelwe ingqalelo kule nkqubo ngokupheleleyo zonke iinkcukacha: imibala, iimilo, amalaphu, indlela yokwenza, yaye ke, isimbo ngokwayo. Fumana ivenkile eza kunikela yonke into oyidingayo ukuze ngubo ukusuka 'A' ukuba "Z", nge high quality, kunzima kakhulu. Enye iintlobo British kakhulu langutana avelisa impahla abantu abatsha kunye namabhongo, kungathathwa nje River Island ngasekunene. Le nkampani inikeza iimveliso zawo iminyaka engaphezu kweyi-60 yaye wakwazi ukufumana ukuvunywa nangamanye amazwe.

Kodwa yintoni na inkalo iimveliso yale nkampani? Yintoni eyodwa malunga abayili kufuneka ukuba anikele abathengi?

Malunga inkampani

Imbali yawo elide brand iqala ngo-1948. Kwaba ngoko ukuba IsiNgesi impahla ivenkile Connoisseur yokuqala yokwenene fashion kwaye ubuhle Bernardo Lewis yavulwa. Le shop trading ekuthiwa Lewis esahlula wafumana ithandwa enkulu phakathi kwabathengi, ngokuba uluhlu lweemveliso ngokwenene yonke imiba ngubo eziyimfuneko: ephezulu nesezantsi impahla, iingxowa kunye nezihlangu. Kunye nenkqubela kuphuhliso River Island kuchuma ukuqokelelwa ezilungileyo iimveliso olugqibeleleyo kunye olupheleleyo, crosslinked ngokuba imizobo noyilo. Ivenkile entsha wavula embalwa akwazi ukuthenga impahla esemgangathweni, bobabini abasetyhini kunye namadoda. Gqama ubunzima gray Kulula ngoku: Le nkampani inika uphuhliso kuyilo engaqhelekanga nje kuphela, kodwa izinto kwakhona ezinamagama, odlamkileyo Classic ezinokuthi isemzimbeni nangaliphi na ixesha.

malunga impahla

Isiqhelo iphambili yale brand kukuba le nkampani ihlala isebenzela "funda" iingcamango abaphulaphuli ekujoliswe kulo. River Island ayenziwanga nje balandele iintsingiselo lisibeka fashion, eziphambili buphuculwe. rhoqo eninokuzifumana yeengqokelela iinketho iimpahla flamboyant, izinxibo engqongqo classical - konke oku indawo kwisikrini. Ngenxa yoko nawuphi umthengi uzibhaqa indlela oluvakalisa ihlabathi lakhe engaphakathi. Iimveliso ezingundoqo uphawu ijolise kulutsha, kuba abafikisayo kunye nabantu abangaphantsi kweminyaka engama-30 ngoko ilangazelela ukuba iimveliso ezintsha kule ngqokelela River Island. Kodwa yintoni enye umahluko kulo igama elikhethekileyo British kuyo nayiphi na enye, ngenxa yokuba i-avareji uhla amanani. Akukho iimpahla amawaka eerandi, kodwa ezilikhulu okanye amabini - kakhulu kunene. iimveliso enjalo ukufikelela kubantu iindlela zokumodareyitha.

iimpawu impahla

Zonke inkampani izama ukuqinisekisa, ukuphucula umgangatho iimveliso zayo, lwazise unyango nobuchwepheshe obuphambili izinto ezithile. Enoba kwakuyintoni na, iimveliso yale nkampani ebezifunwa kakhulu ngenxa ezikhethekileyo, isimbo yantlandlolo, leyo wakhangela yonke intshi i ibhatyi, izihlangu, T-shirt. I brand libandakanywe kwegama kunye ukuvelisa ibhulukhwe, kodwa ingqalelo ekhethekileyo kufuneka ihlawulwe iijini. River Island uyakuxabisa yakudala, kunye nabayili ukuba nokulawula ngobuchule ukudibanisa iindlela yefashoni izithethe kwilizwe labo. Zokulwa, ilifinyeze nangobuciko - ezi mpawu ziphambili zale brand zokunxiba, kodwa yena mntu wasemzini nasezimfanelekweni, ukuba nentsusa kwento kunye nobuchule. izimbo Classic ukuze exutywe kunye imibala ezizizo yaye kushicilelwa, uhlobo ekhethekileyo drapery Kwanasemasondweni kunye amalaphu entsha iibhatyi. Hi ndlela leyi, epakini odumileyo, kwanawezayo kuthi, evela eMelika, ezaphunyezwayo ngaphaya ingqalelo kule nkampani. Ngoku ke iimpahla ezo hayi hipsters e iiteki, kodwa ngenxa namanenekazi kunye ladies ulutsha izihlangu kunye izithende.

Yintoni eyenza iingubo, izincedisi kunye nezihlangu?

Le nkampani ukhetha umqhaphu, ipholiyesta neemfele zendalo njengoko ephambili ekufanisweni lemveliso. Ngokucacileyo outerwear River Island ime phandle apha. Isikhumba ibhatyi, amadoda kwanabafazi, xa banezimbo - punk rock, ingenelisi classic - yinxalenye engundoqo nawuphi na ingqokelela. Eneneni, outerwear eli candelo liya kuba ezifanelekileyo nangenxa yamaxesha eziliqela yaye sihlala ixesha elide.

Ekubeni kuluhlu yenkampani ngayo iimveliso kuquka kungekuphela nje izinto, kodwa izihlangu kunye izincedisi, kumele ukuba anikwe ingqalelo. Iingxowa, nelinika brand ngenene dazzle kunye neendlela zabo: koobhaka, zabase, iimveliso egxalabeni enye - konke oku kwenziwa kuphela ngezinto zendalo kunye amalaphu ezikumgangatho ophezulu. Kuyaphawuleka ukukhankanya eyodwa: inkampani lifuna ukuqinisekisa ukuba umboniso xesha ngalinye ingqokelela entsha, ngokungafaniyo engaphambili, kodwa kwangaxeshanye ukuqhuba ingqiqo - a, indlela ekhethekileyo ephantsi-key yaseBritani.

Ntoni abathengi bathi?

Wonke umthengi lowo wayetyelele ivenkile inkampani, nje ukwazi ukuqonda ukuba yintoni le nkampani River Island. Ukuphonononga zemveliso umdla kakhulu. Abathengi bathi esaphila elide iimpahla kunye nezihlangu, ukunyamezela kwabo nokufaneleka, kungakhathaliseki ukuba lonyaka. izinto nendlela kunye nomgangatho ke bafune ukukhathalelwa kunye neempawu zazo ongekho ngaphantsi yemiyinge imali eninzi kakhulu. Ngokubanzi, abathengi ayila okhule yenkampani: kukho zisoloko ubukhulu ekunene, isimbo kunye nombala ungakhetha ukuba zilungele zonke incasa. Ukukhetha ivenkile apho ungavuselela ngubo yakho ngokupheleleyo, kuyimfuneko ukuba ziwuthathele ingqalelo lo brand British. iimveliso Quality, amaxabiso afanelekileyo - impumelelo yale nkampani kunye nempumelelo yayo.