Camper - izicathulo zemihla ngemihla kunye nobomi obusebenzayo

I-Camper - izicathulo kubantu abangayiqondi kuphela isimboli, kodwa banokwenza. Olu hlobo luye lwaba ngumenzi okhokelayo weemveliso eziphezulu kunye ezizinzileyo kwiminyaka engaphezu kwe-100. Ukuxhaswa kweempahla kuvumela ukhetho oluhle kubantu bonke nawaphi na ubulili kunye nobudala. I-brand inesimboli sayo esiyingqayizivele, esinika ngokuthandwa kakhulu kunye nokuthandwa phakathi kwabathengi. I-Camper okwangomnye ngowona mkhulu kunye nabadumileyo abaqhiqiza izicathulo zaseSpeyin zokuqala nezisezingeni eliphezulu.

Umlando weBrithani

I-Stylish and footwear brand footwear Camper yafumana igama layo elisemthethweni ngo-1975. Nangona kunjalo, uphawu luya kwii-1870 ezikude. Kwakuyixesha eli xesha umsekeli wenkampani wanquma ukuya eNgilani ukuze afumane iindlela ezingaziwayo zokwenza izicathulo. Emva kokubuya, wanquma ukwenza iworkshop kunye namaziko okuvelisa. Ibhantshi yaba yintsapho kwaye yadluliselwa kwisebe ukuya kwonyana kude kubekho omnye ummeli wobukhosi othe wanquma ukudala inkampani yokuvelisa i-serial.

NgesiSpeyin, igama lophawu limela "abalimi" okanye "basekhaya". Isitoreji sokuqala se-Camper esitampu, esinezicathulo zakhe ngokukhawuleza saziwa, savulwa ngo-1981 kwinqununu yecandelo laseSpain - iBarcelona. Kuze kube namhlanje, amasebe ayo ahlala kuwo wonke umzi omkhulu, owawuthintela kakhulu impumelelo kunye nophuhliso lwenkampani.

Injongo yezicathulo

I-Camper ikhiqiza iimveliso ezijoliswe kubasebenzisi abaninzi. Imodeli nganye iphuhliswa ingqwalasela iimpawu zomzimba zonyawo lomntu. Ngenxa yokusebenza kunye nokuthuthuzela, izicathulo zaseSpain zeCamper zivumela ukuba wenze uhambo olude nolunzima kunye nokuhamba. Kusetyenziswa ngokunyanisekileyo ukuhamba, okuvumela ukuthetha ngomgangatho ofanelekileyo weemveliso. Abathuthukisi bezobuchwepheshe beenkampani baqwalasela indawo yeenyawo xa behamba, ngoko xa bembethe ixesha elide, kuya kubakho ukuvakalelwa.

Izinzuzo

Ekubeni igama lekhampani lihambelana neendawo ezisemaphandleni kunye nokulula, izicathulo azifani nje kuphela kwizinto eziqhelekileyo kodwa nangamandla, okuvumela ukuzisebenzisa ixesha elide ngaphandle kokulahlekelwa ukubonakala kwayo kwangaphambili kunye nokuthuthuzela. Ukuxhaswa kweCamper, izicathulo zakhe eziphezulu kwintando, ikuvumela ukuba ukhethe umzekelo ofanelekileyo kwaye ulungelelaniso kuwo wonke umntu, kungakhathaliseki ukuba ubulili kunye nobudala.

Iimveliso ezikhethekileyo zihlukaniswe zikhokelo ze-stylistic, ezenza kube lula ukwenza inkqubo yokukhetha uhlobo olufanelekileyo lwezihlangu. Kwakhona, inzuzo yenkampani kukuba xa uhlakulela imodeli, iifom zefashini zandul 'ingqalelo, oku kwenza ukuba imikhiqizo ibe yinto ekhethileyo neyenamhlanje.

I-Assortment

Nangona le nto ibonisa iimpahla, i-Camper eyona nto ibalulekileyo iingubo. Ivenkile yenkampani ikuvumela ukuba ukhethe ukhetho oluhle kakhulu noluncedo olufanelekileyo ngenxa yobuninzi beemodeli. Ngokukodwa, inkampani igxile ekuveliseni izicathulo eziqhelekileyo, kodwa oku akukuthinteli ukuba isetyenziswe intswelo yansuku zonke. Ekubeni imodeli nganye eyenziwa kwisitayela esivela eSpanish, iimveliso aziyi kushiya umnini wazo ngaphandle kokuqwalaselwa.

Inkampani ayigcini nje "ukunyathela" nokusabalalisa izicathulo, kodwa ukudala ubugcisa bobuchule obungenakushiya nayiphi na indlela yokududuza kunye nokunciphisa abantu abangafaniyo. Inkampani iye yaphuhlisa imigca ephezulu, eyona ixesha elide ifumana abathengi abaqhelekileyo kunye nabalandeli. Nangona kunjalo, yonke ixesha i-brand ivelisa izinto ezintsha, ukuvumela ukukhangela abathengi abatsha.

Ikhathalogi yeeModeli

Iintlobo zeemveliso zeCamper, ezinokuthi izicathulo zazo zibhekwa ziqinileyo kwaye ziyimfanelo, zivumela lonke intsapho ukuba ivakashele ivenkile, njengoko i-brand inikeza ukhetho olukhulu lwamadoda, iimveliso zamabhinqa kunye nezingane, ezihlaziywa rhoqo kwixesha. Kucingathwa njengento ebonakalayo, ikhululekile, ilula kwaye inganxiba. Izicathulo zamadoda zenziwe ngezinto eziphathekayo kwaye zivame ukuhanjiswa ngendlela yezihlangu, izihlangu okanye izicathulo.

Iimodeli zabesetyhini zenzelwe ukunxiba kwansuku zonke, ngoko awuyi kukwazi ukufumana isithuthuthu kwi-hairpin , kodwa inkampani inokunika uluhlu olubanzi lwezinebe, izicathulo ezinezithende ezibanzi kunye nesigxina kunye nabameli bezesondo ezifanelekileyo.

Kubaxhasi abancinci, iCamper, izihlangu zabo zabantwana zenzelwe ukuba ziqwalasele iimpawu zomzimba zonyango olukhulayo, zinokunika inani elikhulu lemihla ngemihla efanelekileyo ngokufanelekileyo esikolweni, enkulisa okanye ehamba.

Kuphi ukuthenga

Ngenxa yokuthandwa kunye nokuxhaphaka kwayo, iimveliso zenkampani zifumaneka phantse nasiphi na isixeko esikhulu. Ngokomzekelo, izicathulo ze-Camper eMoscow ziyakuthengwa kwiindawo ezili-10 ezimele. Kwakhona, kunokwenzeka ukuba ulandelelanise imodeli yeempawu kwivenkile ye-intanethi, kodwa kulo mzekelo kubalulekile ukuba ungaphambuki ngongakanani.

Ukukhetha izicathulo zeCamper ngokwakho, awukwazi ukukhathazeka ngeemvakalelo zakho kunye nesimo somlenze, kuba umzekelo ngamnye uphuhliswa phantsi kolawulo lwezakhono zobugcisa ezifunda isakhiwo somntu wonyawo. Iingqayi ziza kwenza ixesha elide ukuba lihambe kwaye lingahambi kakubi okanye lube luhlungu. Njengoko ubona, iimveliso zentengiso yeCamper zinemivuzo eninzi kunye neenzuzo, ngaphandle koko, kubalulekile, kufikeleleke kakhulu, okwenza kube yinto eyaziwayo nakwixesha lethu.