Beer "Amstel" - isipho ofanele i Dutch

Abalandeli beer edumileyo liqhelekile etywaleni "Amstel". Yena uyathandwa yaye yaziswa kumazwe amaninzi ehlabathini lonke.

ulwazi zembali

ukubonakala kwakhe beer ekukhanyeni "Amstel" unyanzelekile ukuba Dutch. Kwaba apha ngo-1870, isiselo yaqala ukuvelisa kwenye iifektri ikomkhulu likaThixo. Sokwehlisa lwezixhobo yemveliso ezisetyenziswa amanzi omlambo eponymous Amstel, ujikeleze lonke sixeko. Imbeko yakhe yaye igama le beer entsha. Le mveliso ngoko nangoko wayethanda baloo dolophu kunye ekuqaleni wathengisa kuphela Amsterdam. Kodwa ekugqibeleni Obusemagqabini ubunjani incasa elihle wamthabatha bemke kwelo zwe. "Amstel" ibhiya kwamanye amazwe aphesheya. inkampani ethembisa 1968 wathenga corporation odumileyo Heineken. Kungekudala emva koko, kukho naziphi yabo epheleleyo kunye lokugqibela. Ukususela ngoko, "Amstel" yenye eziphambili kunye ethembisa iibrand inkokeli edumileyo ehlabathini. Ukuva malunga imbonakalo iindaba lihanjiswa ngokukhawuleza phakathi kwabathengi. Oh ibhiya elungileyo baqalisa ukuthetha ezininzi, yaye kungekudala waya kwindawo yesithathu ukuthandwa eYurophu.

Ezona mpawu noluhlu lwemveliso

Beer "Amstel" ngokubanzi zimelwe emarikeni. Ibekwe sale kwiintlobo ngaphezu kweshumi ezahlukeneyo othululwayo. Bonke bephela kuba eziveliswa eklasini premium. Eyona ibaluleke kakhulu kukuba kude kube ngoku lo umqombothi impahla usebenzisa iteknoloji elikhethekileyo iiresiphi eziphuhliswe utywala kodwa endala Dutch. Xa isakhiwo sayo akukho nto nesilima, galo kuphela, iintlobo igwele ethile, amanzi ezicacileyo luthuthu yerhasi imithombo weAluminiyam. A ukungabikho epheleleyo naziphi kwisigcinakaliso ugxininisa kuphela umgangatho kwawo kwancamisa. Le lager ukukhanya ukusuka 3.5 ukuya-7 ekhulwini xa umthamo utywala.

Kutshanje, imveliso entsha non-utywala kumnombo "Amstel". imveliso yawo sele esekwe kwilizwe lethu le mveliso ye Nizhny Novgorod ne St Petersburg, ephethwe yinkampani odumileyo Heineken. Lo mthamo wegrangqa kwi mveliso omtsha ayidluli 0.5 vol.%. Ngoxa imveliso yalo othululwayo yi% 1 kuphela ubunzima iyonke kweemveliso. Kodwa kwixesha elizayo sihlelwe ukwandisa kakhulu. izikhulu Company bakholelwa ukuba imveliso inethuba elikhulu yaye uyakwazi ukubethelela kubathengi inkcubeko lokwenyaniso lombane yamandulo othululwayo.

Ngubani oye avelise "Amstel"

Kwiminyaka embalwa emva ngokudibana-mveliso lemveliso yotywala e Amsterdam wavalwa kunye nemveliso ebegqwese kudluliselwa zoeterwoude dolophu, eyaba oluncedisayo iqela yehlabathi odumileyo Heineken. I brand new iye zithandwa kakhulu ehlabathini. Okwangoku, umthamo yentengiso yayo kulo nyaka emalunga 36 million litres, kwaye ubekwa kwindawo yesithandathu phakathi iintlobo ezaziwayo-kakuhle beer. Ngakumbi nangakumbi abantu abalukhethayo ngaye onovuyo ukuba athenge le beer ngoku odumileyo "Amstel". Umenzi awabeke nezityalo kumazwe amaninzi ehlabathini: Great Britain, Indonesia, Surinam, Jordan, Greece, Puerto Rico, Russia, Kazakhstan. Komthamo ezithunyelwa minyaka ziyanda, kunye nokuthengiswa geography enkulu ngokukhawuleza. Ngoku Amstel odumileyo inokufumaneka kumazwe angaphezu kwama-100 ehlabathini lonke. uhlobo siyakhula ngokuthandwa minyaka yonke. Oku kubangelwa ubukhulu becala ngenxa yenyaniso yokuba ngaphezu kweminyaka engama-10, uphawu ibe abaxhasi lobuntshatsheli ekhatywayo odumileyo - i "Champions League".

Lithini umthengi

abathengi abaninzi kakhulu ukusuka isixa esikhulu kwiimveliso ukuphisa ziyafumaneka kwi store ezishelfini, ngokukhetha utywala nje "Amstel". ncomo Product becala HIV. Eyokuqala ugxininisa ezilungileyo umgangatho iimpahla: isiseko zakudala kunye livumba onesisa IiReggaeton incasa kancinane yobukrakra uphawu iimveliso yenkampani uHeineken yonke yakhe. Abathengi bazahlule note phawu eyodwa enye: le beer ayifumani uyadika ngokuhamba kwexesha. Ungenza kuyisela ke iminyaka kwaye uzive lo mkhuba. Ukongeza, usele ngokulinganayo ezifana amadoda kwanabafazi. Mhlawumbi yiloo nto ulutsha ngokuququzelela iintlobo ezahlukeneyo imibhiyozo kunye namaqela, ngokufuthi ngakumbi elithi "Amstel". Ngaphandle incasa endilisekileyo kanye ukunambitheka ubuncwane, abathengi bahlawula ingqalelo ngexabiso eliphantsi le mveliso. Lo mba kubalulekile kwakhona ludlala indima ebalulekileyo. Ngapha koko, ukuthobela umgangatho kunye nexabiso ukujonga ukhetho nawuphi na umthengi.