"Yandex Ngqo": sibeka izandla zabo, inyathelo ngu step guide

"Yandex Ngqo" - enamandla kakhulu sisixhobo nokukhuthazwa resource ngokusebenzisa intengiso neemeko. Ngokutsho manani, kuba "Yandex" libhekisela iinjini zokuphendla uthandwa kakhulu abangakwaziyo Russian ye Internet. Yaye akumangalisi ukuba abaninzi abanomdla ekubekeni "Yandex Ngqo kaThixo" lakhe.

Ukuba nokwenzeka "Yandex Ngqo":

• Ungaqwalasela "Ngqo" kweli lizwe, okanye isixeko ethile apho client olindele uhlala;

• Ukukhethwa imibuzo nokukhangela kunye nezicwangciso zabo, nto leyo iza kukhutshwa okanye iintengiso okuyimfihlo ubhalo;

• ukukwazi ukwenza i "Ngqo" ukuze ukusebenzisa ngokuzimeleyo lokulawula iintengiso kwi SERPs;

• Ukuqulunqwa yombhalo zentengiso ngqo yi umthengi;

• kodwa okona kubalulekileyo - njengomiselo oluchanekileyo "Yandex Ngqo" ikuvumela ukuba ukuhlola ethembekileyo uhlobo imibuzo uphendlo, rhoqo babo, kunye nokusungulwa has a lot of eyahlukileyo kakhulu parameters.

Indlela ukumisa i "Yandex Ngqo"

Apha, ukuze umnini nayiphi ezixabisa iindlela resource ezimbini ongakhetha kuzo:

1. Funa uncedo iinkampani ezifanelekileyo inxaxheba ekukhuthazeni kwiindawo ezibanzi nje kuphela RuNet, kodwa kwi womnatha kwihlabathi lonke. Kulo mzekelo, zonke izinto ezandleni zakhe uya kuthabatha iingcali. Noko ke, kunokwenzeka ukuba ayifumaneki, ezinye iimpawu imicimbi kwi kwishishini, nto leyo ekugqibeleni kuchaphazela ukusebenza imibuzo. Ukongeza, iinkonzo zezi nkampani, Kakade ke, akukho simahla.

2. Qonda wena ku "Yandex Ngqo." Yenza ngezandla zakho inika iqela iingenelo. Okokuqala, lo lomthengisi ngokwayo uyakwazi ukulawula eguquguqukayo unikezelo izibhengezo factors - ngokuba ngubani na umnini lwemvelaphi, ngexesha kwemicimbi kule nkampani. Okwesibini, kuyenzeka ukuba ukonga iinkonzo ziingcali amazwe.

Le ethile izicacele yale ndlela yinto yokuba "Yandex Ngqo" sibeka izandla zakhe kufuna ulwazi olungundoqo nezakhono, kufundiwe kwangaphambili.

Yintoni ukukhangela lokuququzelela iphulo lokwazisa

Naluphi na ubhengezo kufuneka athengise - yinto eqhelekileyo. Kwaye ngelixa iindleko ngaphezu kubandakanye ingeniso. Kwaye yiloo nto kanye eyenzekayo, kufuneka phambi kokuba uqale ntengiso "Yandex Ngqo", phendula le mibuzo ilandelayo:

• yimalini na makuchithwe iintengiso;

• nokuba izicelo ukukhomba yi geography;

• Yintoni na abaphulaphuli ekujoliswe kubo;

• Kwakhona kufuneka amisele engundoqo lwesemantiki yenkampani - oko kukuthi, ezo meko zokhangelo apho uya kusebenza.

frequency

Kwiimeko ezininzi, iyavakala ukunyanga zombini high-rhoqo kwaye zophuhliso kunye imibuzo ephantsi-rhoqo. Ukuze ubone imibuzo ezifunwa kakhulu, kufuneka usebenzise isixhobo "Ukukhetha amagama" kunye uhlobo kulindeleke kwikota uphendlo kwi yombhalo.

Ngenxa yoko, amanani uphendlo yezithuthi esendleleni iza kuvela ngenyanga kunye eli binzana. Ngokusekelwe kwezi ziphumo, kunye nemfuneko ukwenza ezingundoqo kwisemantiki.

Ukuvavanywa mali phulo

Ukuzibekela "Yandex Ngqo kaThixo" kubuye icebisa uvavanyo lokuqala lokufumanisa iindleko phulo. Ukuze benze oku, "Yandex" iye sisixhobo "Assessment lwabiwo-mali." Kuyimfuneko ukuba ukhankanye ummandla eziza kusasazwa izibhengezo yengqiqo, kwakunye kwicala lasekhohlo asendle, ukuba ukungena uqikelelo izitshixo. Emva koko, naliphi na ilungelo ngaphandle namabinzana kwakhona zifakwe kuluhlu lwe imibuzo kweli ngasekhohlo, okanye ukuba ziquka.

Kuhleli kuphela cofa iqosha le "Bala" - kwaye nkonzo uzakukunika iindleko eziqikelelwayo intengiso neemeko.

Xa ugqibe abaphulaphuli, yabhalwa kernel lwesemantiki, sinako uqale ukuthatha amanyathelo eziphathekayo ukudala lomkhankaso kumisa. inyathelo iswitch "Yandex Ngqo" uya kunikwa ngezantsi.

Yenza i akhawunti

Okokuqala, kufuneka ukwenza umsebenzisi entsha. Ukwenza oku kuya kufuneka ukhankanye kummandla ahlala kuyo, uze ukhethe enye yeenketho: kwinqanaba Easy okanye Professional. Ekubeni "Yandex Ngqo" sibeka izandla zakhe - oko ngokufanelekileyo ibhityile, uyakwazi sibambeke nezo ezi ababone intloko. Kubhetele ukuba ukhethe kuqala ukhetho "Easy."

Emva koko, kufuneka cinezela iqhosha "Qala ngokusebenzisa inkonzo."

indalo umkhankaso

Okulandelayo, uya kudala iphulo elitsha. Eli phepha kufuneka ucacise igama kanye eli phulo, igama layo, qala kunye nomhla ekupheleni kweli phulo, umisele ithagethi okwexeshana (ixesha ngeyure i ad), wokukhomba lommandla, njl

Apha ukhethe icebo zokwazisa. Ukuba ufuna ukwenza iphulo ndlongondlongo kodwa iyabiza, ungakwazi ukukhangela "bOsenyangweni ekhoyo isikhundla». Kwezinye iimeko, kucetyiswa "Bonisa kwibhloko elona xabiso lisezantsi" - in nokubekwa okanye isiqinisekiso ukunikezelwa ezizodwa.

Kukwacetyiswa kwakhona ukuba ukuchaza ii-promotion iinkonzo okanye impahla.

Ukwanelisa kwiindawo weendawo (yan). Ukuba show ukufumana kuphela "Yandex" iya kwenziwa, kodwa olu khetho kungenziwa bekhubazekile ngokumisela parameter ku-0%.

Kufuneka ubeke iiflegi kunye neendawo 'Amanani yangaPhandle "," esweni wesiza. "

Kwakhona kufuneka unikeze idilesi yemeyile, inombolo yomnxeba yoqhagamshelwano, umisele izaziso nge-SMS okanye email.

iintengiso feed

Kuya kufuneka ukuba uqwalasele ezi zinto zilandelayo:

• Ad isihloko - isihloko nokubhaliweyo kuba lubonakale kubasebenzisi Yandex;

• ad yombhalo - enyanisweni, kanye okubhaliweyo ukusuka apho umsebenzisi kunye ukufumana ukuba yintoni le saziso ukuba linikeza, etc;.

• ikhonkco sayithi iya kuba apho inguqulelo ye-ntengiso;

• kwimihlaba of "Campaign Umthombo" iphulo "Channel" ukucacisa: "yandex" yaye "CPC", ngokulandelelana kwazo.

Ngoku kufuneka nqakraza kwiqhosha blue "Hambisa".

Unako kwakhona ufakele izinto 'amakhonkco okuKhawulezayo "eziya kukhokelela basenokuba ngabaxhamli kwezinye amaphepha ebalulekileyo kwi sayithi yakho.

Unganqakraza kwigama amagama

Qhubeka ngokulungisa "Yandex Ngqo." Imiyalelo ubeka ibhokisi yeteksti ekhohlo ukuba bangene iseti zemihlathi elingundoqo ukuba yinxalenye engundoqo lwesemantiki phulo ngokuvumelana frequency okulindelekileyo izicelo, njl

Ukuba sibhalwe kwi ad kumhlathi owandulelayo njengoko besele zichazwe ngokungqinelana umbuzo ekhethiweyo, la amagama kufuneka livalelwe kuchaphulo olu phindwe. Intsimi Ilungelo ziya kuboniswa iziphumo zombuzo njengoko babeza bajonge ngqo kwi injini yokukhangela "Yandex".

Kweli nqanaba, kunokwenzeka ukuba uqwalasele ekujoliswe ezingcakacileyo, amagama ezimbi - oko kukuthi, abo amagama okanye amabinzana, ukuqaliswa apho umsebenzisi ziza kuhoywa kweli phulo.

Khetha isicelo-click-nganye

Apha, ngokuba uphendlo ngalinye igama iya kubonisa ixabiso ilungu ngalinye inguqu - kuxhomekeke kuya kwenziwa ngokubonisa apho: in a olulodwa, okanye ukubonisa kwemaliu.

Ungakwazi ukuseta eyakho ixabiso eliphezulu - oko kukuthi, ukuseta bid. Uyakwazi ngoko ukunyenyisa bid Unganqakraza nganye. Iindleko yenguqu kuyimfuneko ukuba uyavumelana isixa umnini resource lo na abanokuyisebenzisa iphulo.

Nqakraza "Landelayo".

uthumela iintengiso

Kweli phepha, ungakwazi noba ukongeza imibuzo ngaphezulu, okanye angenise intengiso zokumodareyitha kwi "Yandex". Oku kwenziwa ngokucinezela amaqhosha ezifanelekileyo kwi-screen.

Emva kwethutyana, kusetyenziselwa ukubhalisa address wafumana ileta kunye neziphumo "Yandex": wavumela iintengiso ukuba iboniswe okanye hayi. Izizathu zokusilela, kunjalo, asikwazi bachaza, yaye naziphi na iingcebiso ukutshintsha ad, "Yandex" xa kuthe kwakho ukusilela ayihambi.

Kubalulekile ukuphawula ukuba ulwazi olwaneleyo olusisiseko ukuqonda indlela isicwangciso "Yandex Ngqo." Google Adwords (isixhobo advertising PPC ngu Google) esisebenza phezu ngemigaqo efanayo. Nangona kunjalo, kukho ezinye umahluko ngokwemiqathango yokuxhulumana-akhawunti, kunye nezinye iiyantlukwano engephi useto.

Njengoko kunokubonwa "Yandex Ngqo" sibeka izandla zakhe kakhulu kunokwenzeka, kunye neempawu esisiseko ukuvulwa inkosi yakhe phulo, kuquka usaqala.