Igcina Chain O'stin ( "Austin"): ingxelo evela kubasebenzi kunye nabathengi, idilesi, iiyure lokuvula

Phakathi abathengisi Russian kakhulu ezaziwayo-kakuhle isivatho icandelo - inkampani O'Stin. Le brand ekhoyo eMoscow, eSt Petersburg kunye nezinye izixeko ezininzi Russian ngokunjalo nakwihlabathi ngokubanzi. "Austin," le nkampani imeko buqu ukuba discounter - umniki kuqoqosho impahla. Zeziphi iinkcukacha emangalisayo malunga corporation? Yintoni abasebenzi kunye nabaxhasi kothungelwano lonikezelo?

ulwazi ngokubanzi malunga brand

Ngaphambi kokuhlolisisa ngokokubona brand "Austin", ingxelo evela kubasebenzi kunye nabathengi ngayo, siye sihlolisise iinkcukacha eziphambili zeli qumrhu.

Le nkampani - umniki iimpahla thaca kuluhlu olubanzi, kunye nezincedisi kuyo kwiindidi ezahlukeneyo abathengi. Ngoku "Austin" ikhonkco impahla ukusebenza eRashiya, Belarus, Kazakhstan, China, Ukraine. brand kujongwa eyale ngokubamba "Sportmaster" - omnye ezaziwayo-kakuhle yemiyinge Russian kwimarike isambatho le. "Austin" Corporation kuphuhlisa ukususela ngo-2003. Kubekwe njenge discounter - umniki iimpahla ngamaxabiso aphantsi.

Le venkile yokuqala kwinethiwekhi mbuzo iye yavulwa ngo Yekaterinburg. Impahla ukugcina "Austin" Amaxesha amaninzi limelwe kwezi ndidi zilandelayo eziphambili iimpahla:

- yonke imihla;

- denim;

- Youth;

- premium;

- boonyana;

- top.

Kukho kwakhona uluhlu olwahlukileyo impahla ziquka nezincedisi yokunxiba. Omnye umbandela zokuhlela iimveliso phantsi igama lebrendi "Austin" - iCandelo iimveliso ezifanelekileyo ibe ngamaqela ama-3 - Collection, Core, kunye esiSiseko. Clothing, kuphunyezwa kwinethiwekhi ezivenkileni, ubukhulu becala owabhalwa Asia.

iifomathi yokuthengisa

Network "Austin" ivenkile yempahla isebenza iifomati ezimbini ezisisiseko - "Supermarket" yaye "isaphulelo." Zombini ezi ntlobo ze amanqaku intengiso eziquka ukusetyenziswa ndawo yokurhweba malunga 500 square metres. metres. Umahluko omkhulu phakathi format "Isaphulelo" iqaphelwa ukuba iimveliso ngoku, kwakunye ngexesha lokugqibela, ngokuqhelekileyo kwindawo isaphulelo okukhulu iivenkile zohlobo ezifanelekileyo - malunga ne-70%.

iimarike ezinkulu

EMoscow - imarike esingundoqo brand 'Austin' (idilesi ivenkile ehambisana womnatha urhwebo zikhona kwiingingqi ezahlukeneyo eyinkunzi Russian). E Moscow ezithile ezivenkileni 57 yelo qumrhu. Kwakhona isabelo ebalulekileyo kwingeniso corporation lommandla market eMoscow. Inani elikhulu "Austin" iivenkile ezisebenza eSt Petersburg.

A indima ebalulekileyo ishishini ombutho idlala imarike Ukrainian - ilizwana elikufuphi abasebenzi 21 koovimba. E Kazakhstan - izihlandlo ezininzi ezincinane.

Amathuba nophuhliso inethweki "Austin"

Kuthathwa ukuba ivenkile "Austin" eziziintlobo kurhwebo ezahlukeneyo ngokukhutheleyo uya ukwandisa kwimimandla Russian. Le kuqala iya kuba ngokuthumela zakwa ekuthengeni nakwiindaw kwindawo malunga ne-15-20 macala onke. M. metres. Oku kucingwa ukuba ube ngumzekelo ethembisa kakhulu lokuququzelela kwentengiso, apho iintlobo ezimbini ezinkulu ombutho "Sportmaster" - ehambelana uthungelwano iivenkile of nezemidlalo, kwakunye neevenkile, "Austin" - ziya ekufuphi nalapho. format enjalo intengiso "Sportmaster" yaye "Austin" (ingxelo evela kubasebenzi nabathengi niyandingqinela kule) luphawulwa njenge ngempumelelo ngokwaneleyo.

Funda ulwazi olusisiseko kwi-Corporation, ziya kuhlolisisa oko ndithi malunga nabasebenzi bakhe kunye abathengi.

Sebenza "Austin" kwiivenkile: Ukubuyekezwa kwabasebenzi

Indlela ukuhlola abathengisi bakho amava "Austin"? Ingxelo evela abasebenzi emsebenzini wabo ezivenkileni eziyinxalenye yale womnatha, kwenziwa iqela elikhulu on-line nezinyuko weendawo. Oku akothusi - ngenxa yokwanda kunye ukuthandwa brand ingqalelo. Kwakhona abathengisi ngendlela ekhulisa kwi umsebenzi "Austin", lungohlulwa lube iintlobo eziliqela:

- umbono umholo;

- iziqendu;

- Uvavanyo career iimbono;

- uluvo iimeko zomsebenzi kwi koovimba.

Makhe sifunde ngokweenkcukacha.

Nohlolo "Austin" kwiivenkile: Salary

Salary ezivenkileni chain ezininzi, kuquka ivenkile "Austin", eyenziwe lomvuzo kunye neebhonasi. Kuxhomekeka sikhundla umntu osebenza kulo nkampani, real yayo ixhomekeke ikakhulu umthombo wokuqala okanye kowesibini.

Abo iingcali abamivuzo ixhomekeka isikakhulu kwindlela umvuzo ulinganisa umsebenzi wabo ngokusekelwe yobukhulu balo, imvumelwano ecetywayo. Lilonke, kuqikelelwa "Austin" njengoko abasebenzi ekwafanekisa le avareji brand isambatho emarikeni. Ngale ndlela, loo nto ithathwa Corporation inika iimeko kukhuphiswano.

Ukuba sithetha izikhundla, kuxhomekeka kakhulu amabhaso, ngoko, kakade, ingxelo ingaba ezahlukahlukeneyo: kuqala, ngokwemiqathango yokuvavanya ithemba yokufumana ibhaso enkulu, yaye okwesibini, ngokwemiqathango inani lalo. Indlela yokufumana abathengisi, O'Stin ivenkile unika abasebenzi iimeko okulungileyo zombini imiba ukuyilwa umholo. Xa umsebenzi olungileyo kunokwenzeka ukufezekisa ibhaso, nto leyo emele i ubukhulu endilisekileyo.

Nohlolo "Austin" kwiivenkile: abaza kuyilandela

Ngoku sifunde indlela abathengisi ivavanye abaza kuyilandela kwi "Austin". Izimvo zabasebenzi kulo mzekelo zixhomekeke kwindawo kanye bahlala kuyo. Kuba nabathengisi kwi kwizikhundla entry-level, ngokucacileyo, balindele eziphakamileyo ngokokukhula umsebenzi. Abasebenzi uceba ukusebenza eposini lakhe ixesha elifutshane - iinyanga ezimbalwa - ngokufuthi axhomekeke ukwanda, apho sizibonakalise, umzekelo, ekuqeshweni kwizikhundla zobunkokeli.

Policy of the brand "Austin" - ngokutsha abasebenzi iqumrhu na ukuqinisekisa le - xa umba wokwakha isicwangciso ukukhuthaza abasebenzi leri omsebenzi, ngokubanzi, efana olwahlula umsebenzi kwezinye iinkampani ezininzi kurhwebo iimpahla lentengiso. Ukuba umntu iimpawu zobuqu kuyimfuneko ukuba abe yinkokeli, kwaye ngexesha lomsebenzi, yena ngokukhawuleza ukufumana amava lolwazi engutyeni, isakhiwo yequmrhu zenkampani, ezo nkcukacha ze impefumlelwano kwivenkile ethile kunye nabathengisi kunye namaqabane, ngoko umelwe ithuba olungileyo ukuze zikhule.

Ngale ndlela, umsebenzi kwi "Austin" ayikho eyahlukileyo kakhulu ukusuka imisebenzi kwezinye iinkampani ezisebenza kurhwebo neevenkile. Iingcali abanobuchule ziyafuneka ukuze naliphi na ishishini, kwaye ukuba nokulawula ukukhula ngaphakathi inkampani, ngaphandle wenziwa arhente zengqesho, ngaphandle ezama ukuba abasebenzi abaneziqinisekiso elungileyo kunye namava mveliso ezikhuphisanayo, inkampani, Kakade ke, bakhetha ukusebenzisa resource ahambelanayo.

Kuyabonakala ukuba, isicwangciso sophuhliso brand "Austin", le ndlela ngenkuthalo kwenziwa. Kwi-Internet kukho amabali zempumelelo labasebenzi ombutho abo bakwazi ukwenza umsebenzi ukusuka kwindawo lomthengisi kumphathi okwisikhundla uxanduva.

Ukuphonononga umsebenzi kwi "Austin": iimeko zengqesho

Inkalo elandelayo abadumileyo ngamagama ukufundwa uphawu kwi abathenga - iimeko zengqesho kwi "Austin". Izimvo zabasebenzi kulo mzekelo nga kuchazwa:

- kwabo ukuhlola ishedyuli yomsebenzi kwi nkampani;

- ngokoluvo iimeko ezingundoqo zengqesho;

- kwabo lokuvavanya inqanaba nchavelelo ngokubhekiselele ekwakheni ubudlelwane kunye nabalingane kunye nabaphathi.

Ngokuphathelele ishedyuli yomsebenzi kwi "Austin": kucacile ukuba elungiselelwe iintsingiselo zolu rhwebo kwakhiwa. Ukuba okhuphisana kangakanani, umzekelo, ukususela kwiiyure ezili-10 ukuya 22, inkampani kuya kufuneka ukugcina iivenkile kwazo ngeli thuba. Eneneni, xa siqwalasela kulo mongo ivenkile "Austin" - ukusebenza kwawo eMoscow rhoqo ekwafanekisa le lokuphumla esiphawuliweyo. Yaye abasebenzi ukuvavanya njengoko kamnandi kakhulu. Xa ikomkhulu Russian lilonke kuthathwa ukuba indlela eliqhelekileyo ekwakheni ishedyuli yomsebenzi, ngokoko athe umntu ukuba ukusebenzela 10 okanye gqibezela ukuba iiyure 22. Ngale ndlela, ukuphunyezwa yomsebenzi iwotshi kwi "Austin" ziyahambelana nezo asetyenziswe abathenga.

Ngokuphathelele iziseko isebenza kwi "Austin": abasebenzi ezo kuvavanywa kubhekiselele kule mihla, kuba, njengoko sibonile ngentla apha, iivenkile, ezifakwe kwi iindawo ezifanelekileyo ngemiyinge emincinci, ngokufuthi ibekwe kwiindawo ezineevenkile enkulu. Abaninzi kubo - ezintsha ngokwaneleyo kwaye ngenxa yokuba baqonda ukuba izisombululo best infrastructure. Umzekelo, ukuba amaziko ukuze kuqinisekiswe izinto ukusebenza yokupaka ebanzi, ngokuxhobisa izakhiwo kunye escalators, bekwilift, ulondolozo lwezakhiwo nokukhanya, nokufakelwa nonxibelelwano mihla iyafumaneka kubasebenzi kunye neendwendwe.

Kwakhona, ngenxa yokuba kwiivenkile "Austin" - ncomo abasebenzi ukuqinisekisa le - zifumaneka kumaziko eevenkile ezinkulu, abasebenzi corporation kusoloko ithuba ukusebenzisa iinkonzo zokutyela angabamelwane, iinkonzo zokuzonwabisa. Ngenxa yoko, ngokwemiqathango lokufumaneka neyomsebenzi kweziseko kwi "Austin" unesizathu ukufumana amanqaku aphezulu ngamagosa ombutho.

Le elandelayo Eyona umsebenzi iinkampani ezisebenza kwinkalo neevenkile - umgangatho intuthuzelo intsebenziswano yabasebenzi kunye noogxa kunye nabaphathi. Into yokuba kukho inani iinkampani, hayi ingqalelo kakhulu ihlawulwe ekuqinisekiseni, ingakumbi, non-esesikweni, likuvumela ukuba ukusombulula iingxaki ngoku, intsebenziswano umqeshwa kunye nabasemagunyeni. Ukuze kuzakutelekisa ngomba othile, umntu maxa wambi kuba yimfuneko ukuqhuba angabikho emsebenzini wakhe.

Ngokomda yanamhlanje wobambiswano ngemiyinge emincinci, ezifana "Austin", ivumela ixesha elifutshane ukuze asombulule naziphi na imibuzo ngokwemigaqo izimvo kwi-Internet, olulungiswe scheme esebenzayo yentsebenziswano phakathi kwabasebenzi kunye nabaqashi. Kwaye oko kubethelela abasebenzi ezininzi yenkampani.

Shopping ngo "Austin": bathi abathengi ivenkile?

Ngoku sifunde izimvo "Austin" koovimba. ncomo Customer nayo kulo mzekelo nga ihlelwa iintlobo eziliqela. ezizezi:

- Uluvo ngale ndlela;

- ncomo namanani;

- uluvo umgangatho wenkonzo;

- Uqikelelo Interior kunye nezinye izalathi si zokunikwa nentuthuzelo shopping ezivenkileni ingqalelo network zorhwebo.

Ziziphi abathengi bathi "Austin" kwi uluhlu iimveliso ezikhoyo ezishishina ezahlukeneyo lentengiso? Ngaphezu sibonile ukuba kukho fomati ezimbini ezisisiseko ekuqondeni imveliso kuthungelwano zoshishino banikwa - ". Isaphulelo" "Supermarket" yaye Ukugcina "Austin", ekuqhubeni imisebenzi ekwahluleni yokuqala mhlawumbi kuba uluhlu lweemveliso, ezahlukeneyo kakhulu ukusuka eziphawula kukusebenza kwakunye neevenkile lohlobo yesibini. Ngoko ke, ncomo yomthengi kulo mzekelo iyavakala ukwahlula abo anento yokwenza ifomathi 'ivenkile "yaye" isaphulelo. "

Kufuneka kuqatshelwe ukuba abathengi 'Austin', zilungiswe ngayo umahluko kumqolo, bakholisa ukuba ukuvavanya iseti iimveliso thaca ezithengiswayo ezivenkileni kothungelwano yorhwebo njenge kakuhle ukuya kumhla iintsingiselo zolu rhwebo. Yintoni ayimangalisi, ukususela uluhlu lweemveliso - kuquka iingenelo ukukhuphisana engundoqo kummandla zentengiso yemiyinge emincinci.

Ngokuphathelele amaxabiso: Corporation "Austin" libhekisela, njengoko sibonile ngentla apha, ukuba discounters abathenga, kwakunye "Sportmaster". Ngoko ke, amaxabiso le nkampani umbuzo ekuqaleni kubekwe ngendlela yentando yesininzi. Kodwa ngaphandle kwento yokuba uluhlu lwamaxabiso ukuba iimpahla ezenziwe ngenxa imfuneko ukugcina isidima kraca uqoqosho iimveliso kunikelwa, inkampani "Austin" njengoko ezinokubhiyozela nabathengi, kaninzi inkqubo yokubonelela ngezaphulelo iimveliso ezahlukeneyo ukwenzela ukuba ukucwangcisa intengiso yokunxiba.

Le ndlela, ngokutsho abathengi kwinethiwekhi "Austin", ivumela ivenkile ukwenza elivumela ukuba umntu uva imfuneko yokuthenga uhlobo olutsha iimpahla ngexabiso elifikelelekayo, kuza kwaye khetha ukhetho best ngokwabo nangaliphi na ixesha. Oko kukuthi, "Austin" iklayenti - ke umthengi lowo, Nokuba akayi unawo ingeniso enkulu, afike enye okanye enye kwindawo yentengiso uthungelwano kuthethwa uze ukhethe imveliso ngexabiso elifanelekileyo. Kakade ke, kusenokwenzeka ukuba oko kuya kuba yeyona efanelekileyo ukhetho - umzekelo, uhlobo iingubo ukusuka kwingqokelela olutsha akunjalo, ke, iipropati yabathengi engundoqo kwaye, kakade, ngexabiso, kusenokuba yinto efanelekileyo kakhulu ukuba umntu.

Malunga nomgangatho wenkonzo - uthungelwano kwiivenkile zempahla "Austin", njengezininzi ezinye iintlobo mihla kwimarike ngemiyinge emincinci, uzama ukugcina kwizinga eliphezulu izinzile. Kunye uluhlu amaxabiso kunye nomgangatho weenkonzo - ebaluleke kakhulu enokhuphiswano inzuzo close kummandla neevenkile. njani sibhiyozele kubathengi - okuyinyani, kule nkalo, "Austin" inethwekhi kubonakala ukuba abe kukhuphiswano kakhulu.

Omnye umba obalulekileyo ukuyilwa uluvo lwabathengi malunga brand - intuthuzelo ezivenkileni ezivenkileni zabo. Kulo mzekelo, ingaphakathi unalo ixabiso leendawo ezishishina, kummandla wabo, inqanaba luminance, imbonakalo iimpahla ezikhoyo kwi-counter. Ukusuka kwindawo kwimboniselo nganye parameters ekhethiweyo kubathengi, badla ukuvavanya intuthuzelo bethenga kwi "Austin" phezulu ngokwaneleyo. Yintoni Kusenokwenzeka, kwakhona, ibe ngenxa kwinqanaba sezingeni eliphezulu kokhuphiswano yemiyinge emincinci kunye nemfuneko, ke ngoko, ukwenza isixa esikhulu umsebenzi ukuqinisekisa lula ezivenkileni evenkileni kubathengi.

Baphi iivenkile "Austin" (eMoscow, eSt Petersburg)?

Kuluncedo ukuba siqwalasele izinto ezichaphazela yejografi lomsebenzi brand "Austin". Iidilesi ze ubuncwane chain iimfesi, xa sithetha ezinkulu ubukho iimarike brand - Moscow, eSt Petersburg, ibekwe kwiindawo ezahlukeneyo kwizixeko.

Ngoko ke, mhlawumbi esondele kumbindi "Austin" ngohlobo "Isaphulelo" likomkhulu esitratweni. Ordzhonikidze, 11. Shop thaca ekwahluleni bamandulo kufutshane kwisithili umbindi eMoscow, sime "Sokolniki" le mall, esitratweni. Rusakovskaya, ephethwe 37-39. Ngqo embindini capital i "Austin" Classic kwi Ovchinnikovsky lane, 16.

Apho kukho likomkhulu Northern lweevenkile "Austin"? Iivenkile e St. Petersburg, ezifakwe kwi rassmatrivaeuyu womnatha kwiintengiso, kukho kwakhona iindawo ezininzi umzi. Ukuba sithethe malunga umbindi St. Petersburg, ke yona mayigcine ngendlela "Isaphulelo" iyafumaneka kwi Volkovsky avenue, 32. Hayi kude kukho ivenkile classic enkulu "Austin" - on Efimova, 3b.

Phambi kokuba ithunyelwe kwingongoma ethile zentengiso kwi-network ngawo, ungatyelela isitora online iimpahla kunye izincedisi O'Stin kwaye khetha indawo efunekayo, hlengisa ixabiso. Njengoko umthetho, website yenkampani nayo iye ulwazi malunga ngezaphulelo umdla promotions kunye nophawu.