I-Sneakers Sketchers (i-Skechers) ngokwenene ikhululekile njengoko itshilo? Ukuhlaziywa kwabaThengi ngabaSneakers Skechers

Imilenze ihlala ihamba nomthwalo, kwaye ukukhetha izihlangu ezifanelekileyo kubaluleke kakhulu. Isithende sihluma, iifowusi, ukuchithwa kwamathambo esiqhwenga, ubuthathaka boluhlu lweenyawo yimiba yezicathulo ezikhethiweyo. I-Sneakers "I-Sketchers" ithathwa njengendlela efanelekileyo kubantu abanakekela impilo yeenyawo zabo. Uluhlu lweemveliso luvumela ukuba ukhethe imikhiqizo yonke intsapho kunye nazo zonke iintlobo zemisebenzi. I-brand brand yaseMelika ayivelisi nje izitya, kodwa nezicathulo, iimpahla kunye nezicathulo kubameli bezakhono zokusebenza.

Luhlobo luni oluqinile?

URobert Greenberg kunye nendodana yakhe yaqalisa le projekthi ngo-1992, njengoko iya kuthiwa yayaziwa ngokuzayo-eyimpumelelo, ekuphuhliseni nasekuthengiseni izicathulo zabafazi, amadoda kunye nabantwana. Kwiminyaka emithathu kamva, ngo-1995, ivenkile yavulwa eLos Angeles, iimveliso ze-SKECHERS zavela kwi-shelves. Ngoku i-brand iyaziwa kumntu wanamhlanje kumgca wezemidlalo weemveliso. Ngoko, izihlangu zangaphambili kule ndlela zangena kwiimarike ngo-1998.

Ingcamango yokudala izitebe kwi-solitaire-wedge ye-semicircular ibuye ilawulwe yinkampani "i-Sketchers". Injongo yokudala loo mgca weembadada yikhono lokupompa izihlunu ze-gluteal ngokuhamba.

Inkampani yangena kwimakethi yaseRussia ngo-2000. Inethiwekhi yomhlaba wonke yenkampani iquka amazwe angaphezu kwama-100. I-Sketchers "I-Sketchers" inokuthengwa kwiivenkile zokuthengisa eBrazil, eCanada, eJapan, eUkraine, eChile, eRashiya nakwiiwebhusayithi ezisemthethweni zenkampani. Ngokombiko wengxelo yakutshanje yenkampani yocwaningo lweemarike, ii-SKECHERS ekuthengiseni izicathulo zezemidlalo ezinesibini (5%), emva kwe-Nike, ezenza i-62% yemali yokuthengisa izitya. Indawo yesithathu ene-4.6% yemarike iya e-Adidas.

I-Assortment

Ngokwe siseko sobudala kunye nesini, imveliso ye "Sketchers" ihlukaniswe yabahlulo bebhinqa, abesilisa kunye nabantwana, abaye bahluke kwiimodeli ngokubhekiselele ekusebenziseni kwabo. Okokuthi, i-"Sketchers" i-sneakers ifumaneka kwiikholeji zabesifazane ekusebenzeni, ukuhamba, imisebenzi yangaphandle kunye nokugqoka kwansuku zonke.

Ikhathalogu yeenkampani

• "Umdlalo" - umgca othembisayo, owenzelwe ukuchitha ixesha. Abavelisi bagxininisa kwinqanaba elisekela unyawo, elithintela amanqaku kunye nokulimala.
• I-Outdoor - idilesi ngokuchithwa.
• Uhlobo lweentlobo - izicathulo ezinezodwa zeesistim.
• "Induduzo" - umgca wokuveliswa kwee-moccasins, izicathulo ze-ballet kunye ne-slippers.
• Vula izicathulo - izicathulo kunye neflip.
• Uchungechunge loSebenzi lenzelwe ukuthengisa izicathulo zobuchwepheshe. Kuloluhlu, kukho izicathulo ezinokwakheka kwensimbi, i-anti-skid yedwa kunye noyilo olubanzi.
• Kwaye kumabhinqa amabhinqa kunye namadoda kukho umgca wokuhamba, ukugijima, iigalufu kunye nezicathulo ze-goflex, ezithengiswa ngama-360 degrees.
• Iimvumi zezingane "Iikheketho" zihlulwe zibe luhlu lwamakhwenkwe namantombazana; Iimitha ngeesalathisi zesikhumba. Kukho uhlobo lwe-twinke - iimveliso ezinezinto ezihlobisayo kunye nechungechunge elikhanyayo.

Umkhankaso wokupapasha

Ngokwencwadi iminyaka engamashumi amathathu, "i-Sketchers" iye yaba enye yezinto ezidumileyo kunye nezifanelekileyo. Iindlela zokuthengisa zancedisa inkampani ngokukhawuleza ukuba idume. Ukupapashwa kwakungekho kwikholam enye yephephandaba kwaye kwakungaboniswa ngamavidiyo angavumelekanga. Ukuphakanyiswa kweempahla zentengiso, iinkwenkwezi zeklasi zehlabathi zikhange zikhange.

Ngomnyaka we-2001, kwinqanaba lokuthandwa kwalo, ubuso benkampani bwenziwa nguBritney Spears. Abaphulaphuli abajoliswe kulo nkampani baye bahlala becingelwa ukuba bayaselula. Ngako oko, ntsha, nibona uBrney ngo-sneakers of brand eyaziwayo, wuleza wakhawuleza ukuthenga izicathulo ezifana nesithixo. Kwiminyaka emibini ipikethi yokukhangisa yaqhutyelwa nguKristu Christina Aguilera. Iingcali zentengiso, abadlali kunye neenkwenkwezi zezoshishino nazo zibandakanyeke ekuthengiseni ukunyuswa kweempahla. Ama-Sneakers Sketchers Uhlobo oluphezulu lwalukhangiswa nguKim Kardashian.

Umzekelo womsindo we "Shape Aps"

Ngo-2009, iinjineli ze-brand brand yaseMelika ziqulunqa-zenza i-sole ekhonkco phakathi kwenyawo, inye yodwa ehamba ngendlela epholileyo. Kwizentengiso, abenzi benzi bathi ukulahleka kwesisindo ukuhamba ngokuqhelekileyo kwi-sneakers kungumyinge we-1.3 kg kwiinyanga ezimbini, kwaye uhla lwamanqina luyehla kwaye ukujikeleza kwegazi kuphucula. Kodwa, maye, amaMerika, sele ndichithe iidola eziyi-100 kwiqela elifanayo lezicathulo, kwafuneka ndifake isikhalazo malunga nenkampani, apho bavakalisa uluvo lokuba ezi zihlangu aziyikudala nayiphi na intle. Ngo-2013, ijaji lezemfundo livumile i-suit suit, ngokwale nkampani i-Sketters ifanele ihlawule izigidi ezingama-40 kwizigidi zabathengi abathengi iimpahla ze-Shapes Aps series.

Nangona, emva kokufunda ukuphononongwa malunga nale mzekelo kwiiwebhusayithi zaseRashiya, umntu unokufikelela kwisigqibo sokuba izicathulo zomzimba zomzimba "I-Shapes Aps" zikhulula ngokwenene ukuxhatshaza ezinqeni nasemadolweni ngokuhlala ixesha elide emilenzeni.

Izitya: Iingcebiso

Iingcamango zabantu abaye bathenga baza bazama ukugqoka izihlangu ezile ngqangi bangahlolwa ngokungaqinisekiyo ngamanqaku aphezulu. Abasebenzisi baqaphela umgangatho wabo ongenakulinganiswa kunye nobunzima obunzima. Iimveliso zenziwa ngokufakelwa kwomoya ngomoya kunye ne-antiseptic insoles, ngoko kungabikho kovumba, nangona emva koqeqesho olude, lithetha ngesidima sabo esingenakulinganiswa.

Uchungechunge lwe-Goren, ubuncinci bezodwa kunye neenzwa ezikhethekileyo zokubandakanyeka phezulu, lunikeza umvakalelo wokuthi ukuhamba kungenazihlangu. Udidi lwabantwana luhluke kwizinzwane ngokungabikho kwamathambo kunye nemonakalo. Kwisinye iforamu, umama wathumela isithombe emva kokuhamba kwakhe kweminyaka emibini yamabhinqa yakhe ngentombi yakhe, kwaze kwaba ngumntu ohlala esecaleni.

Iimpendulo zabantu zibonisa ngokucacileyo iimidlalo, ezisebenzayo, ezenziwe imfashini kunye nezitayela ezikhethiweyo "I-Sketchers". Iifoto zale mveliso yerhwebo ayibonakalisi intuthuzelo onokuyifumana ngemilenze emilenze kwimveliso yale nkampani.

Ndingakanani ukuhlawula ngokulula?

Ekubeni inkampani i-America, ixabiso leempahla lihlolwe kwiwebhusayithi esemthethweni, apho ixabiso leempahla liboniswa kwiidola. Ngokuqinisekileyo, unokuthenga "ii-Sketchers" kwiiwebhsayithi zeTshayina, apho iindleko zabo zithengwa, kodwa kuyafaneleka ukuqonda ukuba umgangatho weemveliso ezinjalo kuya kuba ngaphantsi kwezobhengezo ezisemthethweni.

Kwisiza sase-US imodeli encinci yeebhendi kwinqaku labesetyhini yayinguBol Sunset ngentengo ye-$ 55; Udidi lwamadoda - I-Stamina ixabisa ama-dollar ayi-53. Umgca wabantwana uqala ngamabhondi ngeendleko ze-35-37 USD.

Iimodeli ezinkulu

• Kwinqanaba labasetyhini bayizicathulo zonyaka-zonyaka zenziwe ngesikhumba sethole e-159 y. E. Kwaye i-sneakers "Iya eGoli" iindleko ezili-135 zeedola.
• Kwiqendu lamadoda, iimveliso ezinjalo zenziwa ukuba: iibhotile zesitayela seenkwenkwe ezenziwe ngesikhumba sethole le-175 y. E. Nama-sneakers "Yiya eGoli" kwixabiso lama-$ 140.
• Kwisiqendu sezingane, iibhola zeerubha eziphezulu zexabiso leerabhado ezingama-72 kunye nama-sneakers angama-65 ahlukile. E.

Izizathu ezibangela ukuba uthenge "i-Sketchers"

1. Izinto zoMgangatho. Izinto ezicwangciswe ngokukhethekileyo kwedwa "Resolute" liyakwazi ukuthatha ifom eyimfuneko emva kohlengahlengiso.
2. Uhlobo olubanzi. Izikhwele zonke iindidi kunye namaxesha ahlukeneyo. Kuloluhlu kukho iiSketkethi ezikhanyayo, ezathi emva kokuhlala ekukhanyeni kwemvelo kuphuma ukukhanya ebusuku. Umgca wabantwana umelelwe izicathulo ezivela kwiizimbadada ukuya kwiibhotshi zerabha.
3. Inzuzo encinci kwintengo enikezelwayo xa kuthelekiswa namafemu akhuphisanayo.

4. Isimo. Ibhendi eyaziwayo, ithatha indawo yesibini ehlabathini ngokuthengisa izicathulo zezemidlalo. Izitya "I-Sketchers" ifana nefestile, ezobuchwephesha, zisebenza kwaye zikhululekile.