Boston Matrix: Okubalulekileyo, izinto eziluncedo, ezingeloncedo

Yintoni Boston matrix? Le ndlela nehlekisayo kunye original yokuhlelwa mveliso livele iqela lezentengiso Boston elikhokelwa Bruce Henderson ngasekupheleni-imi- 60 kwinkulungwane yokugqibela. Ngokucacileyo ke waqalisa le ndlela xa itafile zezine ezine. Ngokutsho Henderson, imveliso nganye okanye inkonzo kunganxulunyaniswa enye zezine. I-axis ethe nkqo ye kwetafile - a izinga lokukhula kovavanyo yemarike, tyaba - isabelo emarikeni imveliso (inkonzo). amandla okukhula zisenokwahluka ngokuxhomekeke kwiimeko zoqoqosho kunye neemfuno zenkampani.

iintlobo ezine imveliso (inkonzo)

1. Iinkwenkwezi - iimveliso ukuba abe nesabelo kwimarike ephakamileyo kwiimalike ezikhulayo ngokukhawuleza. Njengoko bekhulisa inzuzo ezininzi, kufuneka ukukhusela, ivenkile, kwaye, kakade, ukudala iinkwenkwezi ezintsha.

2. abantwana ezinzima - phantsi share intengiso ngesantya aphezulu ophuhliso kwimakethi. Baya kudla ezininzi izibonelelo kunye kangako. Ukuba oyifunayo, ukwandisa ipesenti yesabelo imarike kufuna utyalo ngemali.

3. Iinkomo Cash - ezi mveliso luphawulwa share kwimarike aphezulu kunye namazinga asezantsi ophuhliso kwimakethi. Xa utyalo-mali ezincinane Balizisa ke yenzuzo. iimazi zobisi kufuneka kusala kwiphothifoliyo gama nje le meko akatshintshi.

4. Izinja - inani eliphantsi kunye namazinga asezantsi. Le mali aluphumelelanga ephelisa kuphela imithombo yenkampani. Ngcono ukuze ecaleni ngokupheleleyo okanye ubuncinane ukunciphisa ubukho babo kule portfolio.

buhle

Ngokwembono uhlahlelo lweenkqubo zangaphakathi, Boston matrix une eziliqela eziluncedo:

- unika umfanekiso nolahlo ngokubanzi kokhuphiswano kunye nemfuno iimveliso zenkampani;

- inceda kwi ethethelela iinketho ezahlukeneyo nakwiindlela zokuthengisa;

- iqwalasele kwiimfuno zomsebenzisi ekupheleni, imveliso, nemiqulu imveliso kunye kwiintengiso ingeniso isiphumo;

- ubonisa iindawo kuqala xa ucinga iinketho ezahlukeneyo izigqibo nokuthengisa;

- kuba yeyona ndlela ezingabizi kakhulu uhlalutyo ngobuchule ibhaskiti yorhwebo yenkampani.

ukushiyeka

Ukongeza iingenelo, Boston matrix uye nobubi:

- ugxile kwi nkampani, ekhokelayo injongo yaso, okanye zokufuna nobunkokeli;

- Boston matrix ugxile qhinga kwimveliso kunye nokungena yemali inkampani, nangona amacebo abalulekileyo kwezinye kumvuli yena: abasebenzi, ubugcisa, ulawulo, itd;.

- uphelelwa icacile xa multiproduct iimveliso okanye ufuna ingqalelo ngakumbi lwengcombolo kudidi ngalunye imveliso ngamnye;

- ukusuka uhlalutyo olu matrix une iingenelo, kodwa kuphela ngokwemigaqo ubhaqo ozuzwe iziphumo. Ngaphandle uphando ngaphezulu engaphenduli umfanekiso efanayo kwixesha elizayo.

Kakade ke, lo matrix Boston yi ngeranti "smart" isixhobo, kodwa ngokwesiqhelo kungcono ukuthatha isigqibo sokugqibela esekelwe kwiziphumo akukho namnye ke iindlela eziliqela uhlalutyo yesicwangciso-qhinga.